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Everyone at Forster is passionate about social change, curious about finding new ideas and ways of working and smart in their approach to developing the right communications for our clients’ needs.

Jilly Forster


With 40 years’ experience of running businesses and providing strategic communications direction to change-makers, Jilly has a reputation for being a big thinker with a business head, for helping lift the lid on tough, often taboo, social issues, for challenging conventions, changing behaviour and turning positive thinking into influential reality.

In 1982, she founded the communications agency Munro & Forster. Six years later Jilly joined the main board of The Body Shop International, responsible for the brand, the proposition and all communications; working with Anita Roddick, she helped shape popular perceptions of the company as it become a global force for positive change. In 1996 she launched Forster Communications, the social change agency providing fresh thinking and collaborative working to help protect and improve lives. In 2013 Forster Communications was brought by its staff as part of a major shift in its ownership structure and in 2016 Jilly left the Company and now operates as a strategic advisor to the Board.

Jilly understands the issues and attitudes that drive positive change and has been working with not-for-profits, businesses and government departments on human rights, sustainable consumption, end of life, economic empowerment, child protection and women’s rights. She has worked with some amazing activists and change-makers, from high profile people like Anita Roddick, Richard Branson and Jamie Oliver – to prisoners of conscience and mental health service users who don’t get the recognition they deserve. She was a founding director of The Big Issue Ltd, has been a trustee of The Royal Parks Foundation, Children on the Edge, The Forgiveness Project, the Jamie Oliver Food Foundation and is on the board of the International Longevity Centre.

Today, as a non-executive director and an independent consultant, Jilly helps build businesses to solve social problems. She works with CEOs or Founders of start-ups, social enterprises and organisations with social objectives to help them understand where the world is moving, what this means to them and how best to build commercial success and drive positive social impact.



Amanda Powell-Smith

Chief Executive

“Clients are looking for ideas that will solve a problem. Whether it’s a strategic proposition or a fantastic stunt, the right idea will be both stimulating and rooted back into business objectives.”

Since joining Forster in 2001, I’ve helped us to grow and develop into the agenda-changing organisation we are today. My background is in strategic consulting and communications planning, helping organisations to successfully combine business and social goals. I work with private and not for profit sector clients including Vodafone, Barclays, Standard Chartered, KPMG, National Trust, Moorfields Eye Hospital, Health Foundation, Science Museum, CHC Helicopter and Astellas Pharmaceuticals.



John Grounds


“I have always believed that commitment to social change should not just be the wrapping, but at the very heart of every organisation. Forster helps organisations unlock and deliver the change they have dreamed of making”

John is a consultant in corporate, brand and communication strategy, campaigning, fundraising, organisational and personal development. Working directly with senior leadership or engaging with staff and stakeholders, he specialises in helping organisations and individuals in the UK and internationally address their underlying strategic questions and challenges.

Current and recent assignments include: World Animal Protection, Alzheimer’s Society, MQ-Transforming Mental Health, CLIC Sargent, Canal and River Trust, Shelter, Combat Stress, Blind Veterans UK, Ramblers and the Chartered Quality Institute.

Prior to becoming a consultant, John spent 25 years working at the highest level with some of the UK’s leading not for profit, public and private sector organisations.

He is the former deputy chief executive and director of marketing and campaigns of the RSPCA. Prior to that he established the NSPCC’s child protection consultancy between 2009 and 2012. From 2002-2009 he was director of communications for the NSPCC, where he was responsible for leading and coordinating the public face of the FULL STOP campaign.

John’s earlier career took in both commercial and charity roles. Prior to the NSPCC he was director of campaigns and communications at medical charity Action Medical Research, head of communications for Barnardo’s and international PR manager at The Body Shop International.

John is chair of trustees of CharityComms, the professional development body for communicators in the not-for-profit sector, having been involved with the board of that organisation since its inception 10 years ago. He is also a member of the Cabinet Office Communications Evaluation Council.





Peter Gilheany

PR Director

“Positive change comes from pressing the right buttons and that is what we excel at here at Forster – brilliant communications built on robust insights and creative executions.”

I work across all of our teams helping to create compelling campaigns that go beyond engagement and encourage people and organisations to take positive action. My background is in campaigning and the voluntary sector and I live and breathe all forms of PR, leavened with senior strategic consultancy.



Gillian Daines

Innovation Director

“I’m proud to work for an agency where innovation and originality is truly valued – and where those things are used to protect and improve people’s lives.”

As Head of Creative and content, I work with our teams on campaign, consumer, corporate and internal communications to make sure that whatever they want to communicate looks, feels and sounds amazing.

From refreshing and building brands, to developing campaign ideas and creating original content and materials to work across all communications channels, no project is ever the same.



George Ames

Client Services Director

“Whether it’s launching a product, packaging and selling a service or driving widespread awareness of a campaign, I get great satisfaction helping clients find strategic, relevant solutions that enable them to fulfil their objectives.”

I’ve been with Forster since 2002, developing and implementing complex programme strategies for private, public and not for profit sector clients, at local and national levels. Using carefully researched audience insight, my team and I develop communications plans designed to connect with the needs and aspirations of people in later life and changing attitudes towards young people.



Carrie Greene

Senior Consultant

“I’m delighted to be able to work for an agency that puts positive social change at the heart of everything it does – whilst also producing impactful and thought provoking campaigns that we can be proud of.”

Carrie is a Senior Consultant with over 8 years experience working in traditional and digital PR across a variety of sectors. This combined with her previous roles as a journalist and freelance writer, give her a strong insight in to how to create a narrative around a brand or issue that will engage both the media and consumers.

She has led PR teams for Fusion, the sport and leisure management charity, The Eve Appeal, a gynaecological cancer charity, and worked for Mini and Cisco to launch their social media presence in the Middle East. She has also headed up campaigns for Warner Bros, Sony Music and the Discovery Channel.

Outside of work, Carrie is an active member of Bloom, a network for senior women in the communications industry, where she participates in their popular mentoring scheme and helps raise money for women’s charity, Eaves.



Kat Knight

Senior Consultant

“At Forster we all genuinely care about the projects and clients we choose to work with. I love working with such a vibrant, funny and intellectually-stimulating group of people.”

I’m a digital specialist with a background of project managing digital design, development and communications. I work on client projects across the digital spectrum, from website launches and responsive sites through to e-communications and online branding. I also have a focus on managing brand and print design projects. I work across our portfolio of clients and right now am handling projects for Astellas, KPMG, the Marine Stewardship Council, Groundwork and the National Children’s Bureau.



Colette Langford

Creative artworker and print production manager

“To be able to work with such lovely people on a wide variety of projects that inspire and really do make a difference is what makes Forster unique and such a great place to work.”

As the creative artworker and print manager at Forster I work on most of the projects that come through the design studio in some way or another. I’m responsible for all artwork requirements, as well as sourcing and managing print production.

Having worked in this role at Forster for over 10 years I have gained invaluable experience of client needs and expectations, producing final artwork and print to the highest standard, ensuring all production adheres to Forster’s environmental management policy, accredited to ISO 14001 standards.



Laura Hedges

Senior Consultant

“Getting to work across such important issues is what makes Forster so special.”

Laura is a Senior Consultant with over eight years experience in developing and delivering communication strategies to raise awareness and create positive social change. She specialises in strategic campaign development, profile raising and media relations, with issue experience across health, wellbeing, sustainability and employee engagement.



Beth Gaudin

Senior Consultant

“Working for the leading social change PR agency is hugely rewarding. We work with clients to deliver impact, build reputation and profile while also delivering positive social change. We are passionate about our work and that’s clear in the brilliant results we continue to deliver for clients.”

Beth has over eight years of PR experience across organisations including ActionAid, The Careers & Enterprise Company, Barclays and Deloitte. She has worked closely with boards of national and global companies to develop crisis and communication strategies that create social change, build reputation and respond to issues. She has also led award-winning media campaigns, gaining mass coverage in national, broadcast, regional and consumer media.



Sophie Marjoram


“It is very fulfilling to work for such a unique company – one that actually practices what it preaches when it comes to social change.”


After starting at Forster as an intern on the creative team, I have progressed in my role to Consultant. I work across a varied and exciting range of clients and tasks, with a responsibility for ensuring smooth delivery of projects and client liaison. My recent clients at Forster include the Marine Stewardship Council, Derbyshire County Council and also working on the internal Forster marketing team.



Harry Day


“It’s exciting and refreshing to be surrounded by talented people who are so committed to achieving positive social change for a diverse range of clients.”

I joined Forster’s Reputation team to help create positive change after almost two years’ experience in corporate PR. My role involves delivering media strategies, producing messaging and running press office functions. Recent work includes a wide range of media activity for the Centre for Ageing Better, promoting sustainability initiatives for global marine terminal operator DP World, and stakeholder engagement programmes for the British Association of Plastic Reconstructive and Aesthetic Surgeons.



Martin Barrow


Martin is a senior media advisor and specialist copywriter, bringing outstanding experience in across complex social issues.  In addition to media planning and editorial, he also works as part of our crisis team.

Previously, Martin worked for The Times for 25 years. As Home News Editor for four years he was at the heart of a number of major successful campaigns and investigations. [These included the investigation into child sexual exploitation in Rotherham and the campaign to reform the adoption laws.]

As Health Editor he reported on the major reforms of the NHS and the patient care scandals at Stafford Hospital and Winterborne View.

Martin and his family are foster carers. He also is a media ambassador for the Centre for Mental Health



Eleanor Rosenbach


“Working in a place that lives the change that it delivers for others is just amazing – and it’s too inspiring to be around such a bunch of talented and dedicated people striving to make a difference “

Eleanor has five years of communications and PR experience with charities, agencies and international organizations, and brings a background in human rights and community development to her approach to social change initiatives. Working closely with organisations such a Barclays, Ministry of Sound and the International Organisation for Migration in the past, she has led award winning national and international campaigns for behavioral and legislative change. In her role at Forster she delivers integrated communications campaigns, campaign strategy development, stakeholder management initiatives and awareness and fundraising drives.



Lowry Jonathan


“There is no doubt in my head as to the sincerity of the values embodied by all of us who work here at Forster, which feels pretty special – everyone is chasing net positive. It’s a unique, high energy atmosphere and the office is alive and brimming with ideas.”

After working in an operations focused role for the Corporate Responsibility team at a large company, I decided to move to the agency side, looking for something more creative. At Forster I assist in the press office for a range of clients, as well as helping plan and research client services. Recent clients include Shiva Foundation, Centre for Ageing Better and National Citizen Service.  It’s a challenging role, but really inspiring.





Will Kirk

Finance Manager

“In my experience Forster is a rare breed of PR agency, we really do walk the walk and talk the talk. I feel lucky to have found such a great place to work”

I am the finance manager at Forster, with 10 years experience of working for various types of media agency. I also wear several other hats, including IT and Health & Safety co-ordinator, but most importantly I run the Forster Running Club. I love working at Forster and it is so rewarding working for a company that covers such a range of sectors and issues.



Kate Parker

Marketing, HR and Executive Assistant

“It’s exciting to work for a company that genuinely puts its employees at the heart of the business, driving innovation in employee engagement and pushing the boundaries of sustainable business practice.”

Kate is the HR and Sustainability lead here at Forster, helping to create a positive, energetic and supportive environment and culture where great people can do amazing work. Since joining, she has run our award winning wellbeing programme, manages the L&D programme and ensures we champion innovative and ethical business practices and our B Corp values. She sits on Better Bankside’s CR steering group, is a member of Southwark’s Healthy Workplace Network and has a solid background in operations and senior level support, managing busy, creative offices.