Forster has helped position the ESC as the top resource for electrical safety information.
Every year in the UK there are around 70 deaths and 350,000 serious injuries due to electrical accidents at home. RCDs (residual current devices) could reduce injuries and prevent many house fires But over half of UK homes don’t have adequate protection. With much public complacency about electrical safety, the ESC needed help to make this fairly dry ‘health and safety’ information more engaging, especially to high-risk audiences such as DIY enthusiasts and gardeners.
Following an extensive consumer and trade media behaviour change campaign to protect people from death, injury and fires caused by electrical accidents.with campaign, more people now think clearly about home electricity dangers and buying RCDs. The profile of the ESC is much higher through regular and extensive coverage in national newspapers and consumer magazines, empowering people to stay safe. The ESC home safety app has attracted 4,500 downloads.
Forster tools and tactics
- Consumer and trade media campaign
- Celebrity support
- Improved media plan
- Innovative app