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Insights


Insights about Environment

Businesses unite in a bid to make the UK economy ‘fit for the future’ by backing sustainable development

Over 80 major businesses have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals in the UK and overseas Open letter to Prime Minister says sustainable development is essential for long term prosperity and the wellbeing of future generations Letter is published on the eve of the ... more

Planet Earth – life after telly

Harry Day looks at the communications challenge of turning us from passive consumers of amazing nature documentaries into active participants in protecting our natural world. Watching the stunning David Attenborough documentary Planet Earth II, it’s impossible not to be captivated by the wildlife. From hatchling iguanas being dramatically chased by snakes to the bears dancing ... more

5 January 2017

It’s all about the application

In the lead up to FutureFest last month, Nesta carried out a survey which revealed that more people would rather live now than in 20 years’ time. Geoff Mulgan, Chief Executive at Nesta, reminded us that our future is a choice; we have an opportunity to change this fear into possibility. “The concept of the ... more

20 years: Proof Positive

We’ve been thinking positively and working with our clients to make real positive change for the last 20 years. Here are just a few of the things we’re most proud of which show that if businesses, governments, charities and people work together, we can make good things happen…   In 2003 we created Seeing is ... more

Global compact

Forster Communications has supported the United Nations Global Compact since 2012. We support the endeavours to make globalization more socially and ecologically compatible and to raise standards in the fields of human rights, labour rights and environmental protection and in the fight against corruption. The ten principles of the United Nations Global Compact Human rights ... more

6 January 2016
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Bringing business to society

As the year comes to an end, you would be forgiven for believing the world has never been in worse shape. Social unrest, environmental devastation, economic uncertainty, multiple conflicts and the seemingly relentless rise of extremism – all have reared their heads repeatedly in 2015. But, you’d be wrong. The world is currently more peaceful, ... more

The issues that mattered most in 2015

The research we did earlier this year into consumer attitudes towards business involvement in social change highlighted just how important the majority of consumers feel it is for businesses to get more involved. Following on from that, we have been busy analysing the issues that mattered most to consumers over the past year, to highlight ... more

22 December 2015
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A year of digital milestones

We live in a fast moving digital world and it can be hard to keep up with all the latest innovations. Below are ten of the biggest digital developments in 2015. Sign up here to receive our regular round-up of digital news in 2016. Virtual Reality just got real Facebook launched 360 Video, completely changing the ... more

Championing change-makers in businesses

Businesses have long been at the vanguard of driving social and environmental change, and that change is often powered by an individual within the business with the passion, commitment and ability to make things happen Finding, celebrating and supporting those individuals is crucial to getting more businesses involved in positive change, which is why we ... more

Study reveals issues that mattered most in 2015

Homelessness, feminism and mental health establish themselves in national psyche As the year comes to a close and attention turns to the year that was, Forster, the communications agency working with businesses and charities to accelerate change, today reveals the social issues that most captured the nation’s attention over the last 12 months. Social media ... more

We’re in the business of action

Raising awareness is one thing, getting people to take action is another. We’ve spent 20 years successfully inspiring the latter and have brought all that knowhow together to create our new Activation practice. It will focus on helping clients create campaigns and movements that inspire people to challenge attitudes, support a cause, change the way ... more

You need to be in it for the long haul

We’ve undertaken our own survey of charities on the issue of partnerships with businesses and the findings reveal the potential for partnerships to work harder and achieve more for businesses and charities alike if they both seek a longer term, more strategically driven relationship. We consulted 28 charities with annual incomes ranging from £1m to ... more

25 November 2015
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Let’s call it a challenge, not a crisis

I’m not quite sure why, but I can hazard a guess as to why Halloween seems to now be as big a news story these days as Glastonbury. When I was 10 years old I might have scrambled together a costume out of a couple of bin bags, a borrowed ballet leotard and some of ... more

27 October 2015
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Pursuit of China sends wrong message to business

These are already challenging times for those trying to make the case that being profitable and ethical are not mutually exclusive. Volkswagen was a standard bearer for corporate citizenship until it emerged it lied about its vehicles emissions for years. Other car manufacturers may be implicated. This weekend it emerged that manufacturers of domestic appliances ... more

21 October 2015
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B Corps because…

There was a time in the late 20th century when any new social change movement came in from left field, pushed hard, prompted and pressurised, before being replaced by a newer, more sophisticated idea. How times have changed! Today, in a mainstreaming culture, new ideas have to focus on rapid assimilation. It helps if they ... more

24 September 2015
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Ambivalence Avenue is an undesirable address

When austerity-focused government chooses to leave increasingly demanding social issues to charities, there is an opportunity for mainstream businesses to collaborate and make a real difference. It is why we commissioned our inaugural Business to Society survey, to provide us with some evidence to support that opportunity. We asked businesses about their commitment to engaging ... more

24 September 2015
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Forster Communications bolsters its reputation and campaigns practices with two senior hires

Martin Barrow has joined Forster Communications from Maitland as head of its reputation practice while Carrie Greene has been recruited from Kindred as a senior consultant in the agency’s campaigns practice. Martin was previously a partner at Maitland, advising some of Britain’s biggest companies on internal and external communications and crisis management. A former journalist, ... more

10 September 2015
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Forster Communications becomes one of the founding B Corps in the UK

Forster Communications has just become one of the UK’s first certified B Corporations, joining the community of UK Founding B Corps which officially launches in London on 24 September 2015. B Corps (‘Benefit Corporations’) are businesses of all sizes and types, independently certified to meet rigorous standards of social and environmental performance, accountability and transparency. ... more

4 September 2015
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New annual survey finds that doing good is good for business

A new annual survey that we released this week highlights the appetite business leaders and consumers have for businesses to play a greater role in tackling pressing social and environmental issues. The inaugural Business to Society Survey found that 57% of business leaders believe they should be doing more to tackle social issues, while 63% ... more

1 September 2015
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New Voices on Climate Change

We can say with certainty that humankind is changing the Earth’s climate: we’ve heard the warnings of the effects of climate change across the globe and what we need to do now to solve it (in the UK, our Climate Change Act commits us to a reduction of carbon emissions by at least 80% from ... more

24 March 2015

Why long-term campaigning works: spotlight on cycling

2015 will mark the 10th anniversary of the London 7/7 tube bombings, a terrible tragedy but which had the unexpected side effect of increasing the number of people cycling to work in London. Many will have reverted back to the tube having experienced riding a bike on the capital’s roads is perhaps not as expected. ... more

Sustainable transport at Forster

Here at Forster we’re big advocates of sustainable transport. So much so that we encourage and support all of our staff to either cycle or walk to work. Included in our employee benefits programme are the following: Peddle points: 5 minutes additional holiday for every return journey walked or cycled to work Free company loan ... more

9 March 2015
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To affect change you have to believe in it

As an agency dedicated to bringing about social change, we know too well that you have to show people that change is actually possible if you want them to act more positively. Whether it is getting people cycling, being safer in their homes or even raising professional standards (see our case studies), you have to ... more

18 February 2015
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It’s official – we are a great place to work

Last night we were voted the best place to work amongst mid size agencies at PR Week UK’s Best Places to Work Awards, thanks largely to the commitment of our own staff to make Forster a fantastic place to spend your working day. It’s brilliant recognition for the work we have done on employee mental ... more

12 February 2015
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The Power of &

We are very proud to announce the birth of a precious baby – the Forster Communications Sustainability Report. As the social change communications agency, we work with organisations and businesses to deliver positive social change, starting with ourselves and our own social purpose. We are constantly on the search for the &, our reason for ... more

9 October 2014
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The Big Swap

If you can’t quite bring yourself to take that slightly-too-small jumper to the charity shop but you’re too lazy for eBay then gather the clothes, books and DVDs you’re bored with and swap them for (nearly) new things on more

24 February 2014
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Future positive

Rip up the past, make new rules Unlike governments, which seem enfeebled and out of time everywhere, more and more businesses are realising that they can change the world for the better by putting purpose at the centre of everything they do. In the UK, when we need to be looking ahead, much of 2014 ... more

Rip it up and start again

Today we’ve launched our new winter insight report, “Rip it up and start again” to inspire businesses to think differently about how to create change 2014.. It’s full of provocations, ideas and inspiring examples of businesses bringing their energy, flair and innovation to bear on a range of issues from an ageing population through to reducing wasteful ... more

When companies campaign

It is no longer enough for companies simply to provide a product or a service. Many consumers, employees even shareholders and senior business leaders are looking beyond the bottom line and considering the social purpose of what they do. more

26 September 2013
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The B Team- questionable name, great initiative!

Last week I listened to a very familiar conversation about the role of business in society. The usual issues were covered: the short-sightedness of businesses chasing the bottom rather than triple bottom line, the need for a new generation of business leaders with a more holistic understanding of corporate accountability and the need to remove ... more

24 June 2013
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Demonstrating social value

Jilly Forster notes how Google’s Global Impact Challenge shows how commercial organisations can demonstrate their social value and gives some tips on how they can make, retain and develop good working partnerships with non-profits who eat, live and breathe social purpose. How does a commercial business demonstrate social value? Given the direction that private business ... more

18 June 2013
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What is your purpose here?

It wasn’t that long ago that brands with a clear social or environmental purpose were seen as marginal or flaky. Today, brands perceived as lacking either are viewed as anti-social and destructive. Now, every brand has to take an active approach to its social reason for being. more

22 May 2013
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Beyond the Car – The Future of UK Urban Mobility

The majority of car journeys are made by just one passenger; a hugely inefficient way to get around. It is expected that the future of (powered) urban transport will be in much smaller personal vehicles, and will encourage the use of more semi-autonomous transport systems. But how do we get to these changes and what ... more

16 May 2013

Google launches £2m hunt for Britain’s most innovative social entrepreneurs

How would you use technology to change the world? If you are a British non-profit, Google is inviting you to tell them how you would use innovation to solve a specific social issue on a grand scale. On 25 March,Google launched the Global Impact Challenge, inviting British non-profits to tell them how they would use ... more

Purposeful change takes time

Recently, with friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster finally celebrated the EU Directive banning the marketing of cosmetics tested on animals. This was the culmination of over three decades of purposeful activity. While much of Forster’s client communications work can be instantly measured, evaluated, refined and adapted, ... more

7 March 2013
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Comms tips for the new development framework

The deadline for the Millennium Development Goals is fast approaching. We have just under 2 years to achieve all 8 goals, and while there has been great progress on eradicating poverty, many of the others now appear woefully unattainable. more

28 February 2013
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What will Britain’s roads look like in 2022?

This Christmas marks the close of a year which has seen cycling at the heart of an unprecedented wave of national celebration. The first English Tour de France winner and eight cycling gold medals at London 2012 were undoubtedly highlights. We’ve also seen the Mayor of London pledge to double spending on cycling infrastructure in ... more

20 December 2012
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The Ground Beneath Our Feet

Our biennial sustainability report, The Ground Beneath Our Feet is published today – warts and all. In our 2012 Sustainability Report we reveal the small, but important, changes we have made at Forster in the last two years to maximise our positive impact from the point of view of employees, suppliers, clients, the environment and our ... more

21 November 2012
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Forster appointed by Science Museum

We’re really pleased to be working with the Science Museum again in September, as part of their pioneering Climate Changing programme – a three year series of events, exhibitions and installations showcasing The Science Museum’s perspective, ideas and news on the climate changing world. Over the course of this month we’ll be supporting the PR ... more

4 September 2012