14/05/2007
Forster asks Londoners ‘What Raises Yours?’
Forster is putting blood pressure on the agenda in South East London with a new campaign for the Modernisation Initiative.
What Raises Yours? aims to increase men's awareness of the problems caused by high blood pressure, and the steps they can take to lower their risk.
At the campaign launch in Southwark Park, darts player and BBC commentator Bobby George challenged Londoners to get their blood pressure tested: "Men my age really need to be aware of their blood pressure score and how easy it is to get checked by your doctor."
Forster will be rolling out the campaign in targeted locations across South East London, including betting shops, pub washrooms, newsagents and Millwall football club.
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Forster asks Londoners ‘What Raises Yours?’