17/09/2007
Forster gets pedal power!
Forster, in partnership with Limelight Sports have won a competitive five-way pitch to promote and organise Bike Week.
The agencies have been brought on board to make cycling mainstream and to extend Bike Week to new audiences, promoting the health and environmental benefits of cycling.
Forster will be responsible for developing a new brand identity, devising a three-year strategy and running a consumer facing behaviour change campaign.
Bike Week 2008 takes place from 14 to 22 June.
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Forster gets pedal power!