28/05/2008
Forster to create brand for One Parent Families and Gingerbread
Forster has been commissioned by the charity formed from the merger of One Parent Families and Gingerbread to create a brand and identity to reflect the aims and position of the new organisation.
The two largest lone parent charities in the country merged in May 2007, and are now working with Forster on the identity to position the new organisation as the undisputed key lone parent charity in the UK.
It is hoped the new brand will raise the profile of the charity, help them to communicate their aims clearly to stakeholders, and provide better support and a bigger voice to Britain’s 1.9 million lone parents and their children.
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Forster to create brand for One Parent Families and Gingerbread merger