15/11/2007
Forster to work with Tower Hamlets on two social marketing projects
Forster has won two separate social marketing contracts with Tower Hamlets Primary Care Trust to increase the coverage of breast screening and stop smoking services within the borough.
Research and insight work is already well underway on the first initiative, which aims to increase uptake of the breast screening service by older women (50-70 years) in key groups.
The second project aims to encourage men from the Bangladeshi community to quit their tobacco use.
In both projects Forster is providing target audience research and analysis work - as well as developing a social marketing intervention.
Find out more about Forster's social marketing model
Latest Articles
15/11/2007
Forster to work with Tower Hamlets on two social marketing projects