01/11/2007
Reckitt Benckiser targets a new standard in carbon reduction
Reckitt Benckiser Group plc today launches Carbon 20, a major programme to reduce its Total Carbon Footprint and thereby its impact on climate change.
Forster have been working with Reckitt Benckiser on the launch of the initiative, which aims to achieve a 20% reduction in the Company’s Total Carbon Footprint by 2020.
The approach is unique and different in not just targeting the easy wins of energy reduction in factories or travel, but the much larger carbon emissions embedded in raw and packaging materials from suppliers and in consumers’ use and disposal of its products.
Reckitt Benckiser is the first major FMCG company to tackle its Total Carbon Footprint and progress on the Carbon 20 programme will be measured by independent experts, verified by third parties and reported annually.
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Reckitt Benckiser launch Carbon 20