FRANK: young people and drugs awareness
| client: | Department of Health, Department for Education & Skills, Home Office |
|---|---|
| project dates: | 2003 - 2008 |
|
| |
FRANK, the governement's drug awareness campaign for young people , provides a powerful brand umbrella under which a wide range of stakeholders can deliver focused, informed local activity.In 2003 Forster was appointed to design and deliver stakeholder communications. We've bneen working on the campaign ever since and have played an itegral part in its evolution - from the development of an effective peer-to-peer street marketing initiative, to creating innovative design for campaign materials. Outcomes
|