Moving Fairtrade into the mainstream

client:The Fairtrade Foundation
Fairtrade 2007 Review image

The Fairtrade Foundation is the independent body that awards the FAIRTRADE Mark.

Forster has worked with the Foundation since 2005 to raise awareness of the Mark and to reposition Fairtrade in the minds - and the shopping baskets - of consumers.

Over the last four years we have delivered a strategic communications strategy to increase awareness of Fairtrade Fortnight and to engage stakeholders with the annual event.  Our activities have included managing media relations to position Fairtrade in the mind of the average consumer.

In 2008, Forster developed a communications strategy for the Foundation's five year strategy, Tipping the Balance.

Outcomes

  • In 2007, sales of Fairtrade products rose to the value of £493 million

  • 70% of people in the UK now recognise the Fairtrade mark, up from 50% when we began working with the Fairtrade Foundation in 2005

Current News

  • Published: 20/11/2008

    Special offer - training workshops for the voluntary sector

    Find out more about training with Forster read more 

  • Published: 20/11/2008

    Charities need to work hard on “special relationship” with the public

    Despite being saddled with recession and potential economic meltdown, most people are still planning to give the same or more to charities over the next six months read more 

  • Published: 20/11/2008

    DHL UK Foundation launches new brand

    Launch of a new brand and identity designed by Forster CREATIVE read more