Bantam Materials UK is the first packaging supplier to join the Ethical Trading Initiative. We helped refine its communications strategy and messaging for its industry-leading programme, Prevented Ocean Plastic. We have also worked to secure standout media coverage, raising Prevented Ocean Plastic’s profile with both thought leaders and the general public.
Bantam Materials UK
Turning back the tide on ocean plastic
challenge
Each year, 17 million tonnes of plastic enters our oceans. If nothing changes, the annual flow of plastic waste from land to sea could triple to 51 million tonnes by 2040. Prevented Ocean Plastic is high–quality, certified and an award-winning recycled plastic material made from discarded plastic collected from coastal areas at risk of ocean plastic pollution. It is used by supermarkets and brands around the world and is traceable back to source.
solution
We have helped to develop Prevented Ocean Plastic’s messaging and communications strategy, using a credibility-first approach, led by evidence. This includes helping to launch its industry-leading standards, engaging the media, crafting award entries and providing ongoing strategic support.
impact
1bn+
bottles have been prevented from entering the ocean
100s
of pieces of coverage secured in national, trade and broadcast media
7
award wins and/or shortlistings
How can we help you?
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