social marketing
A systematic marketing process to motivate behaviour for social change.
The following documents have the theme social marketing:
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Forster asks Londoners ‘What Raises Yours?’
(from News)
http://www.forster.co.uk/news/forster-asks-londoners-2018what-raises-yours-2019
Forster is putting blood pressure on the agenda in South East London with a new campaign for the Modernisation Initiative. What Raises Yours? aims to increase men's awareness of the problems caused by high blood pressure, and the steps they can take to lower their risk. At
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FRANK: young people and drugs awareness
(from Outcomes)
http://www.forster.co.uk/outcomes/frank-young-people-and-drugs-awareness
Evolving and innovative communications for young people around drug use
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