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We are the social change PR agency

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What would the world look like if all businesses were built around a single idea that focused on positive change? Find out more
Should the demand for change be led by consumers or businesses themselves? Find out more

Supporting progressive organisations

We are experts in increasing voice, reach and impact of progressive organisations so they can deliver tangible positive change

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Two Steps Forward, One Step Back

Nudging has been fashionable for a few years as the key to creating behaviour change around all sorts of public health issues like smoking, exercise and healthy eating. But nudging can be exhausting because you have to keep doing it. Sustainable behaviour change needs more than the nudge, it needs initiatives that crack the hardest ... More

Should you believe everything you read?

There is a timely quote from the film, “The Man Who Shot Liberty Valance.” “When the legend becomes fact, print the legend.” The film was made in 1962 and set much further back in the American Wild West, which shows that fake news and sensationalism aren’t new concepts. However, both have probably never been as ... More