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About us


We believe that solutions to the social and environmental challenges facing our society will be found through innovation, collaboration and desire for change at every level of society – and we know that communications is critical to making this happen.

We were founded by Jilly Forster in 1996 as a values-led business focused on social change communications. Since then we’ve inspired people to give up smoking and take more exercise, transformed attitudes to mental health, got thousands of people out on their bikes, helped turn small ethical businesses into mainstream successes, and developed movements that have changed society for the better.

Today, we are owned and run by our employees. Everyone has an active voice and clear incentive to do the best work they can for our clients. Whether it’s driving consumer choice or setting up innovative partnerships, we are all committed to creating measurable change.

In 2015 we became a founding UK BCorporation and since then we have won four Best for the World awards. We continue to push the boundaries as a progressive business.


Our values

We are intensely curious about what’s going on in the world; instinctively collaborative in the way we work; and totally committed to pioneering methods and ideas when it comes to creating and delivering powerful communications that lead to business growth and social impact.

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