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Everyone at Forster is passionate about social change, curious about finding new ideas and ways of working and smart in their approach to developing the right communications for our clients’ needs.

Amanda Powell-Smith

Chief Executive

Amanda works at the forefront of the sustainability movement, helping organisations to successfully combine commercial and social change agendas.

An experienced leader with a background in strategic consultancy and reputation management, she works with senior teams from organisations including KPMG, Allen & Overy, Neighbourly, Health Foundation and Nuffield Health to address complex communications challenges. She believes in the power of partnership and is proud to have developed award-winning initiatives including Standard Chartered’s Seeing is Believing programme and Astellas’ Action on Fistula.

In addition to a range of specialist and ethical advisory roles, Amanda is on the UKSSD Steering Group, accelerating UK action around the UN Sustainable Development Goals, a CEO ambassador for B Corporation and recently published Bold Thinking Brave Action in partnership with CAF.



Peter Gilheany

Charity Director

Peter heads Forster’s strategic communications work for the not-for-profit sector. Working with charity and Foundation leadership teams, he is an expert in helping organisations build trust and profile – from positioning and narrative development to hands on reputation management support and campaigning.

He has a background in campaigning, often translating complex and controversial topics so they are accessible and compelling.  His clients include Esmee Fairbairn Foundation, NHS Charities Together, Girlguiding, Sightsavers, Campaign to End Loneliness, Eden Project Communities, Liberty and Business in the Community.

Regularly quoted in third sector media, Peter is on ACEVO’s advisory team and provides pro bono support for the #nevermoreneeded campaign.  He wrote Forster’s report on matching Method to Mission – urging charities to consider the impact of each area of their organisation. 



George Ames

Client Services Director

George is an award-winning strategist working with senior leaders and brand managers to translate their sustainability targets and audience realities into powerful communications.

He has a background in campaigning and sustainability leadership for organisations including Patagonia, Selfridges, Danone, Penguin Random House, Aviva and Barclays.  He led the development of Forster’s Ambition to Action model that builds from behaviour change methodology and works internally and externally with organisations of all sizes.

George was a founding trustee and Chair of the Forgiveness Project and has mentored a range of civil society communications professionals.  He sits on the B Corp Policy Advisory Panel for the UK and is a regular speaker on international platforms about behaviour change within and beyond organisations.



Beth Gaudin

Senior Consultant

Beth is a corporate communications specialist, working across sustainability programmes for clients in the UK and internationally. She is involved from start to project completion, including strategy creation and programme development, activation and evaluation.

She is an exemplary project leader and works closely with boards of national and global companies including Astellas, Jersey Water, NHS Charities Together and Barclays to develop social change programmes with impact.  She also supported critical communications programmes for RVS and NHS Charities Together during the Covid-19 emergency response in spring 2020.

Frequently winning awards for corporate-charity partnership activation, Beth understands how to engage both employees and external stakeholders and has generated 1,000s of pieces of influential media coverage in titles from the Financial Times and Bloomberg to Cosmopolitan and The Sun.



Sophia Moreau

Advocacy Advisor

Sophia is a multi-award winning campaigner and currently the Head of Advocacy and Communications at the anti-poverty organisation Little Village. Sophia’s specialism is Equality, Diversity and Inclusion, which is threaded into her work in various sectors over the past 10 years. Sophia has a background in investigative journalism, research and participation, which she uses to build public will and tackle inequalities.

Hilary Berg

Strategic Advisor

Hil supports businesses and not-for-profit sector organisations to integrate purpose into their organisational strategies. She works with Forster across the responsible business and social innovation agenda, helping to turn complex sustainability challenges into measurable positive impact.

Previously based at Iceland Foods as Head of Sustainability and CSR, she has worked internationally on social change projects. Her campaigns for Iceland on palm oil and plastic reduction have won multiple awards and her Backyard Nature Campaign, funded by the Iceland Foods Charitable Foundation, is supported by 25 leading NGOs.  Now Responsible Busines Advisor for Iceland, she continues to work with MD Richard Walker on major brand activism campaigns and sustainability strategy.

Hil is a Trustee of the Lankelly Chase Foundation which focuses on systems change to solve severe and multiple deprivation, and of national social care charity PSS. She also sits on the Business in the Community Welsh Advisory Board and volunteers as an outdoor and survival instructor with her husband’s social enterprise, set up to connect people who struggle to access nature with the great outdoors.

Harry Day

Senior Consultant

Harry is an experienced corporate PR professional, with a background in stakeholder engagement and sustainability communications.

An excellent project director with strong client relationships, recent work includes provision of strategic media counsel and press office functions to Nesta, Neighbourly, Penguin Random House, Danone, London Waste & Recycling Board and Helpforce. He has a worked across a range of social change topics and has in depth knowledge in the partnership between businesses, employees and local communities.

Prior to Forster, Harry worked for an international PR agency where he focused on crisis management and digital PR.



Olivia Martins

Senior Consultant

Olivia is a highly skilled project director with extensive knowledge of the media landscape, creative mindset and tenacious attitude to achieving results.

She joined Forster to focus on social change and has generated impressive results for clients using a combination of media relations, events and stakeholder partnerships.

Her most recent campaigns include: launching Selfridges’ transformational sustainability initiative, Project Earth, which saw blanket coverage including Sky News, Radio 4 Today Programme and The Sunday Times; and working with Patagonia’s new focus on Regenerative Organic Agriculture through a virtual media briefing attended by The Sunday Telegraph, Vogue and The Guardian amongst others.

One of Olivia’s proudest achievements during her time at Forster was working at the core of our pandemic support team for NHS Charities Together during their COVID-19 Urgent Appeal.



Sophie Marjoram

Senior Consultant

With a background in digital and design, Sophie is an outstanding communications consultant with a strategic mindset and detailed understanding of visual application and content creation.

She has managed a range of leadership communications programmes and flagship campaigns, bringing them to life and driving results. Recent work includes CSR communications for ReLondon, Jersey Water and Sustainable Apparel Coalition, campaign development for KPMG and National Numeracy’s first ever National Numeracy Day, and using co-creation to develop a social media advertising campaign for Young Women’s Trust.

Outside work, Sophie volunteers for MAP, who provide first-hand experience of the creative industries to young people at risk of exclusion from mainstream education.



Georgie Smith


Georgie joined the Forster team from the Economist Group and brings strong media strategy experience and savvy social media skills alongside an active contact book.

Her previous clients have spanned corporate, consumer and not-for-profit sectors including Farm Safety Foundation, Ramsey Health Care UK, The Economist, Virgin Galactic, Cartier, EY and Accenture.

At Forster she has quickly immersed herself in social change with an emphasis on sustainability leadership and raising the profile of change-making organisations and ideas.



Natalie Cush


Natalie joins Forster with over five years’ communications experience working in the legal and property sectors. She is passionate about current affairs and helping clients be a part of the news.

Natalie’s experience includes strong client relationship skills, media relations management, social media campaigns and crisis communications support.

She joined Forster to use her corporate communications skills to build the profile of organisations focused on making a social and environmental impact and currently project manages accounts including BMW UK, Consumer Goods Forum and Danone UK.



India Knott


India is a skilled account executive, experienced in implementing integrated communications plans for multinational brands and charities. She has strong knowledge of the sustainability media landscape and knows how to create relevant stories that work across multiple channels in long and short formats.
Working with clients including Patagonia, Danone and Power to Change, India provides timely and positive support to the team. She joined Forster from an international consumer agency which focused on fashion, lifestyle, restaurant and beauty sectors.



Lily Henbrey


Lily is involved in developing and implementing strategic, relevant and impactful communications, helping clients find and use their voice. She is an excellent writer and fluent in French.

Working across a range of sectors for clients including Sustainable Apparel Coalition and the Consumer Goods Forum, Lily’s proactive approach to media relations delivers outstanding results. Her understanding of how to build brand stories, knowledge of the digital and traditional media landscape and flair for communicating complex issues has resulted in quality coverage across multiple channels.



Sam O’Flynn


Sam has a background in consumer PR, supporting the press office for brands across the FMCG and leisure sectors, alongside planning and research for integrated campaigns. He has a sound knowledge of the media landscape and how to create relevant brand stories that reach through multiple channels.

Sam has helped to deliver outstanding results for our clients including UK Green Building Council and Energy Saving Trust securing quality media coverage, spot media opportunities and provide accurate and timely support to the team.



Colette Langford

Creative Consultant and Artworker

Colette is a creative artworker and production manager, supporting client teams with the delivery of outstanding content in multiple forms. From employee engagement materials to social media GIFs to printed reports and best practice guidance, she knows how to turn ideas into reality on time and on budget.

Working closely with our designers, Colette has an eye for detail. She ensures all artwork and production is of the highest standard and adheres to Forster’s environmental management policy, accredited to ISO 14001 and B Corporation standards.



Will Kirk

Head of Operations

With a background in financial management, Will is our Head of Operations and works closely with Amanda and the senior team to support smooth running of the company.

He is responsible for ensuring we meet our impact targets including compliance with ISO14001 and B-Corp status, and proud that we have received multiple awards for our performance as a progressive business.

A long distance runner, Will also leads the Forster Running Club and can be regularly found pounding the pavements around Whitechapel.



Kate Parker

Business Development Manager

Kate is a firm believer in the power of business as a force for good. From championing our innovative and ethical business practices to telling the stories of our client partnerships, she is always on the look-out for ways in which we can help others to protect and improve lives.

She relishes the opportunities for collaboration across our network, sharing insights and making new connections – all critical to helping us deliver our Climate Positive Plan.

Since joining Forster, she has run our award-winning wellbeing programme, supported our B Corp certification and helped to create a positive and supportive environment and culture where great people can do amazing work.





Jilly Forster


Jilly is a big thinker with a business head who has consistently lifted the lid on tough, often taboo, social issues.  Previously on the Board of The Body Shop and a founding Director of The Big Issue, she has always been at the forefront of the progressive business movement.

In 1996, Jilly launched Forster to provide fresh thinking and collaborative working for organisations across the sustainability agenda. From high profile activists such as Anita Roddick, Richard Branson and Jamie Oliver, to prisoners of conscience and mental health service users, she has consistently used brave ideas and creativity to solve social problems, change behaviour and improve lives.



Carrie Greene

Associate - Senior Consultant

Carrie is a highly experienced communications professional with a background in delivering impactful communications campaigns that raise awareness, change behaviours and drive brand engagement.

She has over fourteen years working in communications agencies on award winning projects for clients from the public, private and third sectors, and has a particular passion for behaviour change campaigning and using the power of communications to create positive social and environmental change.

Carrie has a broad knowledge of traditional and digital PR and marketing including social media, along with experience of leading on strategy development, audience insights projects, crisis communications, creative brand development and events planning and delivery. Recent projects have included strategy development and media relations for a leading UK women’s charity, thought leadership and content production for a global green energy consultancy and planning and delivery of a media launch for a report supporting refugee entrepreneurship training.

Outside of work, Carrie sits on the board of Trustees for Wildscreen, a wildlife conservation charity that uses the power of natural world storytelling to protect our planet.

Kat Knight

Associate – Senior Consultant

Kat is a collaborative and detail-focused senior consultant with a background in communications strategy, digital communications and key experience in interviewing, analysis and strategic development.

She has undertaken complex audience consultation and insight and communications platform development for a range of clients including the Centre for Ageing Better, KPMG and Crohn’s and Colitis UK.  She has excellent project management skills and co-ordinates development and production of information and behaviour-change resources relating to health and wellbeing for clients including Business in the Community and Public Health England.

Martin Barrow

Associate – Media Advisor and Specialist Copywriter

Martin has outstanding experience working across complex social issues and situations.  In addition to media planning and editorial support, he also works as part of our crisis team.

Previously, Martin worked for The Times for 25 years. As Home News Editor he was at the heart of major successful campaigns and investigations including around the exposure of child sexual exploitation.  As Health Editor he reported on major reforms of the NHS.

Martin and his family are foster carers. He also is a media ambassador for the Centre for Mental Health

Andrew Pate

Associate – Creative Director and Designer

With 30 years design experience, Andrew is a senior creative who has led the development of compelling brands and effective campaigns for a range of organisations including, Mind Out for Mental Health, Crohn’s & Colitis UK, The National Trust, Anna Freud National Centre for Children and Families, NSPCC, Hospice UK and the Design Council.

Starting work with the Design Council, he was Brand Designer for the COI before joining Forster in 2002.  He now operates independently working with a range of organisations to develop design-led solutions to social change.

Helen Holden

Associate – Creative Director of HHolden Design

Helen is a conceptual designer who can work across campaign generation, messaging platforms, rebrands, refreshes, brand tool kits and be a trusted arm for creative advances within an organisation capacity. Her creative solutions come with understanding and the ability to empathise which enables her to reach to the heart of issues with both her clients and colleagues.

After graduating from LCC, she worked with London’s leading design agencies and has in depth knowledge in the voluntary and not-for-profit sectors, creating engaging brand led communications, campaigning for social and environmental change in the process.  Most recently in July 2017 Helen launched her own community arts project called ‘Featured in Fifteen’ which celebrates local artists; creating a platform for recognition and an opportunity for local creatives to connect and build relationships outside of their existing infrastructure.

Liz Peltz

Associate – Senior Copywriter

Liz is a highly creative and versatile wordsmith, with over 20 years’ experience in developing and writing communications for charities and social change organisations.

As a copywriter at the specialist agency Burnett Works, her empathy and skill in telling human stories helped raise millions for good causes. Liz now works directly with charities and progressive initiatives both large and small to attract, nurture and inspire support and engagement. As a member of our extended creative team she brings an outstanding grasp of issues, brands and audience motivations to a wide range of projects.

Jennifer Shae

Associate - Senior Researcher

Jennifer is an insight specialist with experience in multi-method research, strategy consultancy and impact measurement. Her professional affiliations include the MRS, AQR, Royal Statistical Society and Social Research Association.

Previously a Senior Consultant with NPC and Research Director for nfpSynergy, she provides qualitative, quantitative and desk research for organisations including University Alliance, Migrant Help, Teach First, Samaritans, Design Council, Imperial College London, Diabetes UK, Welsh Women’s Aid and WRAP to help develop their communications, strategy and services.

She has worked with Forster on key projects for clients including the Health Foundation, Great Place to Work and British Society of Haematologists