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Everyone at Forster is passionate about social change, curious about finding new ideas and ways of working and smart in their approach to developing the right communications for our clients’ needs.

Amanda Powell-Smith

Chief Executive

Amanda works at the forefront of the sustainability movement, helping organisations to successfully combine commercial and social change agendas.

An experienced leader with a background in strategic consultancy and reputation management, she works with senior teams from organisations including KPMG, Allen & Overy, Health Foundation and Nuffield Health to address complex communications challenges. She believes in the power of partnership and is proud to have developed award-winning initiatives including Standard Chartered’s Seeing is Believing programme and Astellas’ Action on Fistula.

In addition to a range of specialist and ethical advisory roles, Amanda is on the UKSSD Steering Group, accelerating UK action around the UN Sustainable Development Goals.



Peter Gilheany

Charity Director

Peter heads Forster’s strategic communications work for public and voluntary sector organisations. Working with charity leadership teams, he is an expert in organisational trust – from positioning and narrative development to hands on reputation management support.

He has a background in campaigning, often translating complex and controversial topics so they are accessible and compelling.  His clients include NHS Foundation Trusts, Girlguiding, Sightsavers, Campaign to End Loneliness, Eden Project and Business in the Community.

Regularly quoted in third sector media, Peter is on ACEVO’s advisory team, a volunteer for Extinction Rebellion and leads Forster’s climate emergency response.  He wrote Forster’s report on Method to Mission – urging charities to consider the impact of each area of their organisation.



George Ames

Client Services Director

George is an award-winning strategist working with senior leaders and brand managers to translate their sustainability targets and audience realities into powerful communications.

He has a background in social change campaigning for organisations including Aviva, Barclays, Nesta, Samaritans, National Citizen Service and Bupa. He led the development of Forster’s Ambition to Action model that builds from behaviour change methodology and works internally and externally with organisations of all sizes.

George was a founding trustee and Chair of the Forgiveness Project and has mentored a range of civil society communications professionals.  Has been invited to speak on international platforms about behaviour change including the recent ICRS annual conference.



Beth Gaudin

Senior Consultant

Beth is a corporate communications specialist, working across sustainability programmes for clients in the UK and internationally. She is involved from start to project completion, including strategy creation and programme development, activation and evaluation.

She is an exemplary project leader and works closely with boards of national and global companies including Astellas, DP World, Barclays and Deloitte to develop programmes that make a real difference.

Frequently winning awards for corporate-charity partnership activation, Beth understands how to engage both employees and external stakeholders and has generated 1,000s of pieces of influential media coverage in titles from the Financial Times and Bloomberg to Cosmopolitan and The Sun.



Harry Day

Senior Consultant

Harry is an experienced corporate PR professional, with a background in stakeholder engagement and media relations.

An excellent project director with strong client relationships, recent work includes provision of strategic media counsel and press office functions to National Citizen Service, the Infection Prevention Society, London Waste & Recycling Board, Helpforce and Nesta. He has a worked across a range of health topics and has depth knowledge on mental health and employee wellbeing, having developed a range of toolkits for Public Health England and Business in the Community.

Prior to Forster, Harry worked for an international PR agency where he focused on crisis management and digital PR.



Olivia Martins

Senior Consultant

Olivia is a highly skilled project manager with extensive knowledge of the media landscape, creative mindset and tenacious attitude to achieving results.

She joined Forster to focus on social change and has generated impressive media coverage for clients across national and broadcast media and targeted social channels.

Her most recent campaigns include helping Evelina London Children’s Hospital celebrate 150 years of helping poorly children and supporting Astellas’ ACTION ON FISTULA programme, which helps provide free surgeries to women in Kenya suffering from debilitating birth injuries.



Sophie Marjoram


With a background in digital and design, Sophie is an outstanding communications consultant with a strategic mindset and detailed understanding of visual application and content creation.

She has managed a range of leadership communications programmes and flagship campaigns, bringing them to life and driving results. Recent work includes CSR communications for Astellas Pharma and DP World, campaign development for KPMG and National Numeracy’s first ever National Numeracy Day, and using co-creation to develop a social media advertising campaign for Young Women’s Trust.

Outside work, Sophie volunteers for MAP, who provide first-hand experience of the creative industries to young people at risk of exclusion from mainstream education.



Katie Elliott


With a background in multimedia journalism, Katie knows exactly how to help organisations tell their story so it engages and resonates with their key audience.

A highly skilled communications specialist, her campaigns are always strategic, relevant and impactful, allowing her clients to find their voice and carve out a space they can own.

With an extensive knowledge of the digital and traditional media landscape, and a tenacity in creating media opportunities, she is experienced in achieving stand out national, consumer and trade coverage across a myriad of topics.



Ayesha Gardiner


Ayesha is a skilled consultant, with experience developing and implementing integrated campaigns for multinational brands across a range of sectors.

Recent projects include raising awareness of child maths anxiety amongst teachers with Oxford University Press and normalising the pressure that parents are under with Home-Start UK.

Our social media guru, she has a sound knowledge of the media landscape and how to create relevant brand stories that reach through multiple channels. This includes working on an environmental campaign for a global retailer, landing national coverage on the deficit of stroke specialists for British Association of Stroke Physicians and raising public support and funds for children’s hospital, Evelina London.



Colette Langford

Creative Consultant and Artworker

Colette is a creative artworker and production manager, supporting client teams with the delivery of outstanding content in multiple forms. From employee engagement materials to social media GIFs to printed reports and best practice guidance, she knows how to turn ideas into reality on time and on budget.

Working closely with our designers, Colette has an eye for detail. She ensures all artwork and production is of the highest standard and adheres to Forster’s environmental management policy, accredited to ISO 14001 and B Corporation standards.



Will Kirk

Head of Operations

With a background in financial management, Will is our Head of Operations and works closely with Amanda and the senior team to support smooth running of the company.

He is responsible for ensuring we meet our impact targets including compliance with ISO14001 and B-Corp status, and proud that we have received multiple awards for our performance as a progressive business.

A long distance runner, Will also leads the Forster Running Club and can be regularly found pounding the pavements around Whitechapel.



Kate Parker

Marketing Manager

Kate is a firm believer in the power of business as a force for good. From championing our innovative and ethical business practices to telling the stories of our client partnerships, she is always on the look-out for ways in which we can help others to protect and improve lives.

Since joining Forster, she has run our award-winning wellbeing programme and helped to create a positive and supportive environment and culture where great people can do amazing work.

Kate is currently on maternity leave – we look forward to welcoming her back.





Jilly Forster


Jilly is a big thinker with a business head who has consistently lifted the lid on tough, often taboo, social issues.  Previously on the Board of The Body Shop and a founding Director of The Big Issue, she has always been at the forefront of the progressive business movement.

In 1996, Jilly launched Forster to provide fresh thinking and collaborative working for organisations across the sustainability agenda. From high profile activists such as Anita Roddick, Richard Branson and Jamie Oliver, to prisoners of conscience and mental health service users, she has consistently used brave ideas and creativity to solve social problems, change behaviour and improve lives.



Kat Knight

Associate – Senior Consultant

Kat is a collaborative and detail-focused senior consultant with a background in communications strategy, digital communications and key experience in interviewing, analysis and strategic development.

She has undertaken complex audience consultation and insight and communications platform development for a range of clients including the Centre for Ageing Better, KPMG, DP World and Crohn’s and Colitis UK.  She has excellent project management skills and co-ordinates development and production of information and behaviour-change resources relating to health and wellbeing for clients including Business in the Community and Public Health England.



Martin Barrow

Associate – Media Advisor and Specialist Copywriter

Martin has outstanding experience working across complex social issues and situations.  In addition to media planning and editorial support, he also works as part of our crisis team.

Previously, Martin worked for The Times for 25 years. As Home News Editor he was at the heart of major successful campaigns and investigations including around the exposure of child sexual exploitation.  As Health Editor he reported on major reforms of the NHS.

Martin and his family are foster carers. He also is a media ambassador for the Centre for Mental Health.



Andrew Pate

Associate – Creative Director and Designer

With 30 years design experience, Andrew is a senior creative who has led the development of compelling brands and effective campaigns for a range of organisations including, Mind Out for Mental Health, Crohn’s & Colitis UK, The National Trust, Anna Freud National Centre for Children and Families, NSPCC, Hospice UK and the Design Council.

Starting work with the Design Council, he was Brand Designer for the COI before joining Forster in 2002.  He now operates independently working with a range of organisations to develop design-led solutions to social change.



Helen Holden

Associate – Creative Director of HHolden Design

Helen is a conceptual designer who can work across campaign generation, messaging platforms, rebrands, refreshes, brand tool kits and be a trusted arm for creative advances within an organisation capacity. Her creative solutions come with understanding and the ability to empathise which enables her to reach to the heart of issues with both her clients and colleagues.

After graduating from LCC, she worked with London’s leading design agencies and has in depth knowledge in the voluntary and not-for-profit sectors, creating engaging brand led communications, campaigning for social and environmental change in the process.  Most recently in July 2017 Helen launched her own community arts project called ‘Featured in Fifteen’ which celebrates local artists; creating a platform for recognition and an opportunity for local creatives to connect and build relationships outside of their existing infrastructure.