Skip to content


Everyone at Forster is passionate about social change, curious about finding new ideas and ways of working and smart in their approach to developing the right communications for our clients’ needs.

Jilly Forster


With 40 years’ experience of running businesses and providing strategic communications direction to change-makers, Jilly has a reputation for being a big thinker with a business head, for helping lift the lid on tough, often taboo, social issues, for challenging conventions, changing behaviour and turning positive thinking into influential reality.

In 1982, she founded the communications agency Munro & Forster. Six years later Jilly joined the main board of The Body Shop International, responsible for the brand, the proposition and all communications; working with Anita Roddick, she helped shape popular perceptions of the company as it become a global force for positive change. In 1996 she launched Forster Communications, the social change agency providing fresh thinking and collaborative working to help protect and improve lives. In 2013 Forster Communications was brought by its staff as part of a major shift in its ownership structure and in 2016 Jilly left the Company and now operates as a strategic advisor to the Board.

Jilly understands the issues and attitudes that drive positive change and has been working with not-for-profits, businesses and government departments on human rights, sustainable consumption, end of life, economic empowerment, child protection and women’s rights. She has worked with some amazing activists and change-makers, from high profile people like Anita Roddick, Richard Branson and Jamie Oliver – to prisoners of conscience and mental health service users who don’t get the recognition they deserve. She was a founding director of The Big Issue Ltd, has been a trustee of The Royal Parks Foundation, Children on the Edge, The Forgiveness Project, the Jamie Oliver Food Foundation and is on the board of the International Longevity Centre.

Today, as a non-executive director and an independent consultant, Jilly helps build businesses to solve social problems. She works with CEOs or Founders of start-ups, social enterprises and organisations with social objectives to help them understand where the world is moving, what this means to them and how best to build commercial success and drive positive social impact.



Amanda Powell-Smith

Chief Executive

“Clients are looking for ideas that will solve a problem. Whether it’s a strategic proposition or a fantastic stunt, the right idea will be both stimulating and rooted back into business objectives.”

Amanda has been working at the forefront of the sustainability movement for over 20 years, helping progressive organisations from all sectors to successfully combine commercial and social change agendas.

She is an experienced leader with a background in strategic consultancy and corporate PR, and a successful track record of working with senior teams to address complex communications challenges both within and beyond their organisation.

Her client portfolio includes DP World, Vodafone, KPMG, National Trust, Health Foundation, Centre for Ageing Better, Business in the Community and Nuffield Health. She firmly believes in the power of partnerships and collaboration, and is proud to have developed high impact initiatives including Standard Chartered’s Seeing is Believing programme and the multi-award winning Action on Fistula for Astellas Pharma Europe.

In 2016, Amanda was on the Steering group of the Centre for Social Justice Report Everyone’s Business: Making Business Work for All. She currently sits on the Ethics Advisory Board for Ninety, a Community Investment Company; and is a member of the Steering Group for UKSSD, helping to drive action around the UN Sustainable Development Goals.



Peter Gilheany

PR Director

“Positive change comes from pressing the right buttons and that is what we excel at here at Forster – brilliant communications built on robust insights and creative executions.”

I work across all of our teams helping to create compelling campaigns that go beyond engagement and encourage people and organisations to take positive action. My background is in campaigning and the voluntary sector and I live and breathe all forms of PR, leavened with senior strategic consultancy.



George Ames

Client Services Director

“Whether it’s launching a product, packaging and selling a service or driving widespread awareness of a campaign, I get great satisfaction helping clients find strategic, relevant solutions that enable them to fulfil their objectives.”

George has over fifteen years’ experience of developing and implementing complex PR strategies for private, public and not for profit sector clients, operating at local and national levels. He helps organisations find the focus they need to achieve their ambitions; translates audience insight into compelling strategies; creates action focused social change campaigns and provides corporate communications counsel at board level, including crisis management and mitigation. Clients have included Aviva, Barclays, Nokia, the Home Office, Age UK, Sue Ryder, Samaritans, the Department of Health, Shelter, Girlguiding, Bupa and ABF The Soldier’s Charity. George is a founding trustee, and Chair, of the Forgiveness Project.



Carrie Greene

Senior Consultant

“Working for an agency like Forster that puts positive social change at the heart of everything it does is incredibly satisfying. We work collaboratively with clients to really understand their challenges and objectives, so that we’re able to produce impactful and thought provoking campaigns that we can really be proud of.”

Carrie is a Senior Consultant with over 10 years’ experience working in traditional and digital PR across a variety of sectors. This combined with her previous roles as a journalist and freelance writer, give her a strong insight in to how to create a narrative around a brand or issue that will engage both the media and consumers.

She has led PR teams for National Citizen Service, the country’s leading youth empowerment programme, Recycle for London, to spread the word about the importance of recycling in the capital, and has successful launched behaviour change and awareness raising campaigns for clients including SRUK, the TUC, Alzheimer’s Society and the Book Trust.

Outside of work, Carrie is an active member of Bloom, a network for senior women in the communications industry, where she participates in their popular mentoring scheme and helps raise money for Women’s Aid.



Colette Langford

Creative artworker and print production manager

“To be able to work with such lovely people on a wide variety of projects that inspire and really do make a difference is what makes Forster unique and such a great place to work.”

As the creative artworker and print manager at Forster I work on most of the projects that come through the design studio in some way or another. I’m responsible for all artwork requirements, as well as sourcing and managing print production.

Having worked in this role at Forster for over 10 years I have gained invaluable experience of client needs and expectations, producing final artwork and print to the highest standard, ensuring all production adheres to Forster’s environmental management policy, accredited to ISO 14001 standards.



Beth Gaudin

Senior Consultant

We work with clients to deliver impact, build reputation and profile while also delivering positive social change. Whether it’s strategic positioning or designing award-winning sustainability campaigns, we’re passionate about our work and that’s reflected in the brilliant results we continue to deliver for clients.”

Beth has over eight years’ PR experience across national brands and charities including ActionAid, Age UK, Barclays and Deloitte. She has lead multi award-winning programmes leading to 1,000s of pieces of coverage across titles ranging from The Financial Times to Cosmopolitan from TES to The Sun. She has also worked closely with boards of national and global companies to develop CSR, sustainability programmes and communication strategies. Outside of work she’ll be found running around Mitcham or consuming any and all media.



Harry Day

Senior Consultant

“It’s great to be surrounded by people who are dedicated to achieving positive social change through exciting campaigns and innovative engagement. Our passion for the issues we engage with is clear in the results we deliver for clients.”

Harry is an accomplished Account Manager with a focus on corporate PR and reputation building. He has a background in media relations and has run a range of stakeholder engagement campaigns.

He has worked for charities, businesses, membership groups and prominent individuals. Recent experience includes running media campaigns for National Citizen Service, the Centre for Ageing Better, the Infection Prevention Society and Recycle for London, securing a wide variety of high profile coverage.

Before joining Forster, Harry worked for the international PR agency Bell Pottinger, where he focused on crisis management and digital PR.



Sophie Marjoram


“It is very fulfilling to work for such a unique company – one that actually practices what it preaches when it comes to social change.”


After starting at Forster as an intern on the creative team, I have progressed in my role to Consultant. I work across a varied and exciting range of clients and tasks, with a responsibility for ensuring smooth delivery of projects and client liaison. My recent clients at Forster include the Marine Stewardship Council, Derbyshire County Council and also working on the internal Forster marketing team.



Olivia Martins


Olivia is a skilled project manager with extensive knowledge of the media landscape, having worked on a diverse mix of clients from the health, luxury, food and travel sectors. Her proudest achievements include helping get the nation get moving for a good cause with Sport Relief to launch their brand partnership with Voltarol and helping run a behaviour change campaign for the Chewing Gum Action Group, which successfully helped reduce gum litter levels across the UK. She joined Forster from Edelman, after beginning her communications career at top healthcare agency, Pegasus, down in Brighton.



Ayesha Gardiner


Ayesha comes from a consumer PR background and has experience developing and implementing integrated PR campaigns for multinational brands across lifestyle, charity and fashion industries. She has a sound knowledge of the media landscape and her expertise are in creating compelling brand stories to ensure vast multi-channel coverage. Recent projects include raising awareness of heart disease in young women through a brand partnership with the British Heart Foundation and working to improve the welfare of dogs with the RSPCA.

Ayesha has a social science degree and is an accomplished consultant, driven to accelerate social change and have a positive behavioural impact.




Phoebe Calcutt


Phoebe studied Post-Grad Sustainable Business at The Cambridge Institute of Sustainable Leadership where she researched and specialised in the business case for sustainability through effective marketing, social engagement, circular economies and reactive/proactive innovation. Prior to Forster, she has been advising companies with bespoke sustainability, employee participation and CR solutions and enthusiastically reporting on the facets of the plastic debate, bio-alternatives and recycling. Phoebe believes a holistic approach focusing on behavioural change and communication is key to positive environmental and humanitarian impact with private, public and third sector cohesion.



Alice Jaffe


Alice has a strong background in handling media relations; securing widespread press and broadcast coverage across national media for social and behavioural change campaigns. She has worked across a range of campaigns in different sectors. Recent examples include the Campaign for Family Law Reform where her work resulted in significant press engagement with national broadsheets and highly sought-after broadcast opportunities. She has also been central to managing the Press Office for, and raising the profile of UN organisation, The International Organisation for Migration in the UK. Alice is an Oxford graduate and previously worked for the Soho-based PR Agency, PHA Media.



Will Kirk

Head of Operations

“In my experience Forster is a rare breed of PR agency, we really do walk the walk and talk the talk. I feel lucky to have found such a great place to work”

With 15 year’s experience working in finance for SME media agencies, Will is the Head of Operations and finance. He is responsible for the smooth running of the office from systems to ensuring we comply with our ISO14001 and B-Corp statuses, as well as ensuring the finances are kept in check. Most importantly he runs the Forster Running Club and can be regularly found pounding the pavements around Southwark.



Kate Parker

Marketing Manager

“It’s exciting to work for a company that genuinely puts its employees at the heart of the business, driving innovation in employee engagement and pushing the boundaries of sustainable business practice.”

Kate is the Marketing Manager here at Forster and a firm believer in the power of business as a force for good. Ensuring we champion innovative and ethical business practices and our B Corp values she helps to tell our story in an engaging and compelling way. Since joining she has run our award winning wellbeing programme and helped to create a positive and supportive environment and culture where great people can do amazing work. She sits on Better Bankside’s CR steering group, is a member of Southwark’s Healthy Workplace Network and has a solid background in marketing, HR and operations within busy, creative offices.





John Grounds


“I have always believed that commitment to social change should not just be the wrapping, but at the very heart of every organisation. Forster helps organisations unlock and deliver the change they have dreamed of making”

John is a consultant in corporate, brand and communication strategy, campaigning, fundraising, organisational and personal development. Working directly with senior leadership or engaging with staff and stakeholders, he specialises in helping organisations and individuals in the UK and internationally address their underlying strategic questions and challenges.

Current and recent assignments include: World Animal Protection, Alzheimer’s Society, MQ-Transforming Mental Health, CLIC Sargent, Canal and River Trust, Shelter, Combat Stress, Blind Veterans UK, Ramblers and the Chartered Quality Institute.

Prior to becoming a consultant, John spent 25 years working at the highest level with some of the UK’s leading not for profit, public and private sector organisations.

He is the former deputy chief executive and director of marketing and campaigns of the RSPCA. Prior to that he established the NSPCC’s child protection consultancy between 2009 and 2012. From 2002-2009 he was director of communications for the NSPCC, where he was responsible for leading and coordinating the public face of the FULL STOP campaign.

John’s earlier career took in both commercial and charity roles. Prior to the NSPCC he was director of campaigns and communications at medical charity Action Medical Research, head of communications for Barnardo’s and international PR manager at The Body Shop International.

John is chair of trustees of CharityComms, the professional development body for communicators in the not-for-profit sector, having been involved with the board of that organisation since its inception 10 years ago. He is also a member of the Cabinet Office Communications Evaluation Council.





Kat Knight


“Being able to take the lead in social change communications through working at Forster is a fantastic opportunity. I am hugely proud of the amazing work we consistently produce for our clients which helps them to define and deliver their social impact.”

Kat is a collaborative and detail-focused senior consultant with a background in digital communications and key experience in interviewing, analysis and strategic development. She has undertaken complex insight and communications platform development for a range of clients including the Centre for Ageing Better, KPMG, DP World and Crohn’s and Colitis UK.  She also co-ordinates development and production of complex information and behaviour-change resources relating to health and wellbeing for clients including Business in the Community and Public Health England.



Martin Barrow


Martin is a senior media advisor and specialist copywriter, bringing outstanding experience in across complex social issues.  In addition to media planning and editorial, he also works as part of our crisis team.

Previously, Martin worked for The Times for 25 years. As Home News Editor for four years he was at the heart of a number of major successful campaigns and investigations. [These included the investigation into child sexual exploitation in Rotherham and the campaign to reform the adoption laws.]

As Health Editor he reported on the major reforms of the NHS and the patient care scandals at Stafford Hospital and Winterborne View.

Martin and his family are foster carers. He also is a media ambassador for the Centre for Mental Health