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Insights about Age

Ideas plus people – the equation for better health

Big problems need radical ideas and action and they don’t come much bigger than improving health. In 2019, Forster has been helping clients promote radical ideas and inspire action off the back of them. The partnership we helped create between the Daily Mail and Helpforce inspired 33,000 people to volunteer with the NHS in 2019. ... more

17 December 2019
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Small and many is powerful

The cheerful gentleman on the right in this photo is Robin. He is a resident at Etheldred House, a care home in Histon, Cambridgeshire, where I live. Robin suffered a brain injury a few years back and now needs care support. He is unusual in that he is resident in the same care home as ... more

17 December 2019
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Reach out and connect

Back in 2013, the health secretary described loneliness among older people as “our national shame”. Fast forward to 2019 and more than nine million people in the UK say they “often or always” feel lonely. The loneliness epidemic isn’t new, and we are doing more to tackle it at a systemic level, but it often ... more

17 December 2019
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When funders get active

Big problems abound and urgent action is required to tackle them. Perhaps it has always been that way, but something has changed and there is an exciting shift in how many social funders are ramping up their approach to positive change. It is marked by a decisive move towards being more active and taking a ... more

21 November 2019
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Tackling isolation through innovation

We’re working on a great project with Nesta Challenges at the moment, relevant to all civil society organisations working to address social isolation. Tech can be alienating or divisive for those that are isolated, so we want to help civil society translate their knowledge into good ideas for new ways to connect people. The prize ... more

21 June 2019
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Transforming NHS volunteering

We launched Helpforce to the public via an exclusive, in depth interview with David Brindle in the Guardian on 6 December 2017. On 1 December 2018, the Daily Mail filled eight pages to encourage people to pledge time to support the NHS, yielding an incredible response from people of all ages across the country – ... more

12 December 2018
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Person centred social care – is it too much to ask?

You could hear a pin drop as the all too familiar stories were told. One from a council worker who is trying to provide assistance to an elderly couple in their home. His physical condition is deteriorating, but the only person whom his wife – managing some mental health issues of her own – trusts ... more

16 November 2018
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Adapting communications to changing lives

Earlier this month saw the publication of the government’s loneliness strategy and there is much to applaud in it. Firstly, it is great to even have a strategy for such a critical public health issue, and secondly, it is fantastic to see businesses such as Royal Mail playing an active role in tackling it. It’s ... more

26 October 2018
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We need safe spaces to challenge the status quo

Every year the UN celebrates International Youth Day, and this year the theme is Safe Spaces. A ‘safe space’ is not a tangible or physical location, more a descriptor of a culture in which people can share their experiences without judgement, in an environment where they can exist free from violence, harassment, or hate speech. ... more

Delivering the Sustainable Development Goals is everyone’s business but how do you convince everyone else of that?

This week Measuring Up, the first comprehensive assessment of the UK’s performance against the SDGs, was released. It makes for tough reading. The UK is performing well on only a quarter of all the goals, and the profound problems of poverty and malnutrition are on the rise. This matters for every business in the UK ... more

You are not alone

How do you solve really big problems? The answer never changes but always bares repeating – by working together. There is of course something very romantic about a lone visionary labouring away in a lab / garage / garden shed to conjure up game-changing inventions, innovations and insights, but the reality is far more likely ... more

How are we helping get more underrepresented groups into employment?

Advances in technology and the economic case for getting more underrepresented groups into employment highlight the need to support and deliver better services and resources for learners and job seekers. This Employability Day #EmpDay18 we’re celebrating businesses actively making a difference, improving society and changing lives in this area. Working with Young Women’s Trust, we ... more

28 June 2018
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Making flexible working work for you

Encouraging flexible and remote working can enable organisations to become more agile and better respond to the needs of their people. But how do we introduce flexibility and manage our culture effectively to avoid the ‘always switched on’ syndrome, while increasing outcomes? We spoke at the CIPD annual conference earlier this month about how you can ... more

23 November 2017
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Gen Up on Gen Z

Generation Z is sometimes referred to as the iGeneration. Born in the late 90s and through the 2000s they’re a diverse group of people who’ve never known life without the internet – they are digital natives. Gen Z are a key audience to instigating mass social change; 66% of teachers think current 14-17 year olds ... more

8 November 2017
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Bringing diversity and inclusion into the heart of a business

Diversity and inclusion is increasingly recognised as being vital to business success because the benefits of inclusion and diversity are clear. A range of backgrounds, faiths, genders and ethnicities bring new ideas, innovation and practices that can vastly improve operations. There are countless reports and studies which show the impact increasing diversity can have on ... more

28 September 2017
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Communication needs to be free from assumptions and biases

The Social Market Foundation estimates that raising disability employment to the national average would boost the UK economy by at least £13 billion. On average, disabled employees are just as productive as non-disabled people, have significantly less time off, fewer workplace accidents, and stay in their jobs longer. They have inside intelligence on the “purple ... more

24 August 2017
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Aviva: The business case for supporting staff with caring responsibilities

Employers for Carers estimates that one in nine workers are carers and one in six of these will leave the workforce due to their caring responsibilities. For Aviva UK that’s 1,700 carers, of which 300 are in danger of leaving. In the current economic climate it is an important time to retain skilled workers rather ... more

9 February 2017
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Making the target a reality

When it comes to encouraging urgent action on a specific issue, it helps to have a real and significant target or statistic. That is certainly the case when it comes to the need to increase the number of people aged 50 and over in employment. While there is a rise taking place (9.8 million were ... more

9 February 2017
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It’s all about the application

In the lead up to FutureFest last month, Nesta carried out a survey which revealed that more people would rather live now than in 20 years’ time. Geoff Mulgan, Chief Executive at Nesta, reminded us that our future is a choice; we have an opportunity to change this fear into possibility. “The concept of the ... more

22 years: Proof Positive

We’ve been thinking positively and working with our clients to make real positive change for the last 22 years. Here are just a few of the things we’re most proud of which show that if businesses, governments, charities and people work together, we can make good things happen…   In 2003 we created Seeing is ... more

Watch your language to reap the business benefits

An age-shift is underway in society. People are living longer but we haven’t yet fully woken up to the value of older adults. Just check out the language often used to talk to or about older people – demeaning and diminishing words and phrases that reinforce ignorance and institutional ageist attitudes. In terms of their ... more

13 July 2016
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Combatting ageism, fear and loathing in Brexit Britain

For many years ageist attitudes and behaviours have gone unchallenged in the UK. With Brexit deepening the generational divide and triggering an outpouring of ageist vitriol, the need to tackle age discrimination is now more urgent than ever before.  As we grapple with the ramifications of the EU Referendum result, one thing is abundantly clear: ... more

7 July 2016
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Five Ways We Can All Limit Loneliness

Loneliness is a public health crisis. And one that's getting worse. It's a crisis facing individuals, so it's often invisible, yet pervasive - in organisations, at home, among the young and elderly, advantaged and disadvantaged. ... more

7 January 2016
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Bringing business to society

As the year comes to an end, you would be forgiven for believing the world has never been in worse shape. Social unrest, environmental devastation, economic uncertainty, multiple conflicts and the seemingly relentless rise of extremism – all have reared their heads repeatedly in 2015. But, you’d be wrong. The world is currently more peaceful, ... more

We’re in the business of action

Raising awareness is one thing, getting people to take action is another. We’ve spent 20 years successfully inspiring the latter and have brought all that knowhow together to create our new Activation practice. It will focus on helping clients create campaigns and movements that inspire people to challenge attitudes, support a cause, change the way ... more

There’s nothing shameful about the menopause, so why is it still considered taboo?

All women have a unique health issue that is largely ignored in the workplace: the menopause. It’s time we treated it with all the seriousness and care it deserves. And we can start by breaking the silence and ending the stigma. It was a few years back now that I remember telling a young colleague ... more

16 June 2015
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We’re not allowed to discriminate… but we do

Last week Forster had a session on becoming a dementia friends. For those not familiar with the scheme this is an hour’s interactive briefing run by Alzheimer’s Society, designed to make people more aware of what it is like to have dementia and the problems those with the disease encounter on a daily basis. As ... more

Help me plan for the future

I can’t make up my mind where to go on holiday next year. And I still haven’t decided what to do this weekend. Hey, I don’t even know what I want for lunch today. So it will come as no surprise that I haven’t thought much about my future when it comes to care. And ... more

31 October 2012
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Moving beyond discrimination: 50+ interns

Depressing statistics were revealed in the latest analysis by the Resolution Foundation which showed the UK is lagging behind other countries in the employment of older workers. In fact the number of older workers who have remained out of work for more than a year has risen from 33.2% to 44.5%, with women particularly affected. ... more

17 August 2012
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Let’s care about carers

The principle of personalisation – for both the cared for and the carer – is absolutely right. The systems, services and support – the real choices – just aren’t there yet. Over 3 million people juggle care with work. However, the significant demands of caring mean that 1 in 5 carers is forced to give ... more

9 May 2012
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Changing the perception of retirement

My Dad is calling ‘retirement’ his ‘gap year’. Like many his age, he has retired with numerous ambitions, an agile mind, in good physical shape, and with a very long list of things he wants to do. Retirement is no longer the point at which people are leaving work because they are unable to do ... more

11 April 2012