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Insights about Environment

London Repair Week

This week (12 – 18 October) we have been thrilled to help launch London’s inaugural Repair Week which celebrates and showcases examples of and opportunities to reduce throwaway culture by encouraging repairing across the capital. A survey carried out by London Recycles challenged assumptions that Gen Z are more likely to be the throwaway generation, ... more

12 October 2020
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Transparency is key to driving change

In July 2019 we declared a climate emergency and published our first Client Disclosure Report, in collaboration with the Creative and Climate movement and five months later we became one of 500 B Corps to pledge to reach net zero carbon emissions by 2030. Declaration is a starting point but action is everything. Which is why in ... more

Understanding behaviour change is central to building back better

Our skies are clearer, the air is fresher, and the roads (were) quieter; there is deep reflection, at least in some quarters, on how we can use this moment as a catalyst to permanently alter our lifestyles and create longer term environmental change. But we won’t achieve it just with hope and wishful thinking. The ... more

A green recovery is vital to building back better

Today is World Environment Day, which comes amidst growing momentum around calls for a green recovery from the coronavirus crisis. Boris Johnson has urged countries to “build back better”, committing to “a fairer, greener and more resilient global economy". Earlier this week, more than 200 major companies signed a letter to the prime minister, urging him to "deliver a clean, just recovery". And yesterday, Greenpeace published its manifesto for a green recovery. ... more

5 June 2020

What I’ve learnt from living at home during a crisis

As a newly appointed Junior Account Executive, still finding my feet in communications, to suddenly be working from home during the lockdown has been a whirlwind experience. I never thought I would be working from home this much until much later in my career. After many weeks of trying to adjust to the “new normal” ... more

28 May 2020
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Ten sustainability signals for the new normal

While the overriding requirements for sustainability do not change as a result of the coronavirus pandemic, new priorities have emerged with implications for both action and communications. The response to the coronavirus pandemic has been incredible. Our basic instinct to help others has risen to the fore and manifested itself in many forms, from informally ... more

Where’s the action on International Women’s Day?

It’s International Women’s Day. Which means a lot of things are all happening at once. We’re celebrating the truly amazing achievements of women around the world. We’re also calling for equality of opportunity and recognition. Richard Herring is no doubt spending the day on Twitter reminding disgruntled users that, yes, there is an International Men’s ... more

Our pioneering plan to be climate positive by 2023

In July 2019, we declared a climate emergency. We became one of only a handful of agencies to publish a climate disclosure report and we joined the Business Declares Network. In December, we became one of 500 companies worldwide committing to net zero by 2030. But that is not enough. To kick start 2020, we ... more

16 January 2020
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What a difference a year makes

My 2019 calendar social impact story reflects on a year when we finally started to wake up to the threat of the climate emergency… January   We kicked off the year in our fabulous new offices. A quiet but important policy came into effect with the revised Corporate Governance Code strengthening director responsibilities for listed companies ... more

Three Weddings and a Dress

It started with someone borrowing trousers for fancy dress, then something for a wedding, a graduation and so on. We now swap Winter coats for whole seasons and lend each other entire holiday wardrobes. At Forster, our ever-increasing understanding of the environmental and human cost of fast fashion meant that many of us no longer ... more

Along for the ride

After having the luxury of living a ten-minute walk from Forster since we relocated to Whitechapel at the end of 2018, I found myself facing the dreaded London commute once again when I moved house in September this year. Aside from the fact I didn’t want to be crammed amongst commuters on the underground, I was ... more

17 December 2019
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Small and many is powerful

The cheerful gentleman on the right in this photo is Robin. He is a resident at Etheldred House, a care home in Histon, Cambridgeshire, where I live. Robin suffered a brain injury a few years back and now needs care support. He is unusual in that he is resident in the same care home as ... more

17 December 2019
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Eating for the future

Four years ago, I looked at what I could do to tackle climate change and came up with six areas for not only myself, but for anyone who would ask. 1.) How you vote 2.) What you eat 3.) How you travel 4.) How you waste/recycle 5.) What energy you use 6.) Where you spend ... more

17 December 2019
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Fashion, fashion, fashion.

I cannot deny the joy I get from a retail fix. Unfortunately for my bank balance doesn’t feel the same. At fifteen, I self-identified as a shopaholic. I was always lining up outside East London charity shops or trotting around South London looking for the latest vintage pieces for the outfits that I had already ... more

Consumers can’t sit back on decarbonisation

The Business Green Technology Festival was packed to the rafters with brilliant people doing brilliant things. Solid, sensible and impressive solutions in Clean Tech. Commercial savviness at the core, and the kind of products and innovations that make you wonder why we haven’t been living with them for years – whether it is Ripple Energy’s ... more

12 December 2019
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Achieving environmental ambition is everyone’s business

Bold ambitions on achieving net zero, removing single use plastics, running fast food toy take-back schemes and transforming supply chains, fill our daily news feeds. This is a good thing. It shows how environmental issues and the climate emergency have massively catapulted into our collective consciousness. But ambition and easy-to-get-away tactical comms initiatives are just ... more

21 November 2019
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Money Talks

It has been an incredible year of change. Business leaders, politicians and the public alike are approaching 2020 with recognition of the climate emergency and a desire to do something about it. But change costs money – and it’s up to all of us to help. While the UK Government and a wide range of ... more

21 November 2019
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WE DECLARE A CLIMATE EMERGENCY

View our signed Climate emergency declaration here Read our Climate Disclosure Report here more

19 September 2019
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Where we are, where we want to be

Where we are, where we want to be Forster has been living and breathing sustainability issues for our entire existence and central to that is our commitment that we always walk the talk. Even before we became a founding UK B Corp, we were committed to being transparent about our impact – good and bad ... more

Declaration is a starting point but action is everything

Just over a month ago, Extinction Rebellion (XR) called upon advertising agencies to “Declare a climate & ecological emergency and act accordingly.” Recognising the urgency of this and our role as communicators, we have joined an industry-wide movement that goes live today. Declaration is a starting point but action is everything.  Our purpose as a ... more

8 July 2019
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London Circular Economy Week

We are busy building up to London Circular Economy Week taking place from 10-14 June which will showcase and celebrate circularity in the capital. It will involve a series of events and workshops to encourage businesses, charities and social enterprises to take a more circular and sustainable approach to the built environment, plastics, food, textiles ... more

29 May 2019
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Forster’s Fashion Revolution: Swish Swish

While Greta Thunberg and Extinction Rebellion have been leading the growing global protest against climate breakdown, behind the front-page news another insurgent week has been bubbling away. It’s a revolution: a fashion revolution. Forster has long supported the need to rethink how we buy clothes and reduce the impact it has on the environment. We got ... more

29 April 2019
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Turning sustainability cynics into storytellers

Your business purpose is clear and you have a strong social change ambition – but now it needs to become a reality.  How can you find the tipping point where ownership shifts from a few individuals to a company-wide culture that is hardwired into decision making and behaviours? Typically, employees will be segmented according to ... more

edie Sustainability Consultancy of the Year win!

We are proud to have been named Consultancy of the Year at edie’s Sustainability Leaders Awards last night. It’s a testament not only to our amazing team but to all of the pioneering organisations we work with to push the sustainability agenda and drive tangible social action. It is fantastic to see recognition for the ... more

7 February 2019
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The Wates Principles and the $1.8 billion opportunity for pharma

In December, the Wates Principles were published as new guidance for large private companies, reiterating the need for them to behave in a way that benefits society as well as the economy, building trust and confidence among all stakeholders. It is an important moment, recognizing the impact of the private business sector, and sits alongside the revised ... more

7 February 2019
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Could the future of high streets help drive a more sustainable economy?

In high street stores only a short hop from home I can mend my own jeans, screen print a T-shirt, fix a flat tyre or even build a whole bike from scratch – all at thriving independent businesses. Last weekend, I spent a good 3 hours tinkering with my bike whilst a patient London Bike ... more

28 January 2019
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Will the new code crack it?

This week, the Wates Principles were published as new guidance for large private companies, reiterating the need for them to behave in a way that benefits society as well as the economy, building trust and confidence among all stakeholders. It is an important moment, recognising the impact of the private business sector, and sits alongside ... more

A heart-warming story for Christmas

Ever wondered “What’s the point?” As individuals, we can feel like tiny little figures tossed on the waves of issues we don’t feel we have any control over. Don’t worry, this isn’t a blog about Brexit (life’s too short), it’s about the issues we care about, large or small, and not feeling there’s anything we ... more

12 December 2018
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Stuff Stuff

Sitting comfortably? You might not be come 5 o’clock on Christmas Day when you’ve hoovered up the traditional lunch and tucked into the cheese and chocolate selection as a wholly unnecessary follow-up. There is, of course, nothing wrong with a blow-out every now and then but beware of anyone who wishes that “every day was ... more

22 November 2018
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Forster revealed as ‘Consultancy of the Year’ finalist

Some exciting news this Monday morning- we’ve been shortlisted for edie’s Sustainability Leaders of the Year award in the ‘Consultancy of the Year’ category! After a record breaking number of entries, this year’s shortlist is made up of 10 consultancies that are together redefining what it means to be a sustainable, ethical and responsible business. A ... more

22 October 2018
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Delivering the Sustainable Development Goals is everyone’s business but how do you convince everyone else of that?

This week Measuring Up, the first comprehensive assessment of the UK’s performance against the SDGs, was released. It makes for tough reading. The UK is performing well on only a quarter of all the goals, and the profound problems of poverty and malnutrition are on the rise. This matters for every business in the UK ... more

You are not alone

How do you solve really big problems? The answer never changes but always bares repeating – by working together. There is of course something very romantic about a lone visionary labouring away in a lab / garage / garden shed to conjure up game-changing inventions, innovations and insights, but the reality is far more likely ... more

Sustainable transport at Forster

Here at Forster we’re big advocates of sustainable transport. So much so that we encourage and support all of our staff to either cycle or walk to work. Included in our employee benefits programme are the following: Peddle points: 5 minutes additional holiday for every return journey walked or cycled to work Free company loan ... more

6 June 2018
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Working for change: six weeks with Forster

Anyone who has done work experience for the first time can relate to that feeling of trepidation as you approach the office door on your first day. As I journeyed to London Bridge to begin my placement with Forster, I had a nagging sense of dread that by the end of the six weeks, my ... more

8 March 2018
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Turning policy into living, breathing practice

Being a PR professional can be hard. No one really understands what we do; and those that have some idea often don’t like the sound of it. We tend to have clients on one side and journalists on the other. We’re a service industry with deadlines and jobs that don’t always fit into the 9-5 ... more

31 January 2018
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Think Global, Act Local

PR agencies spend a lot of time talking about living their values, for themselves and their clients. It is an important thing to do in an industry that gets shaken by scandals like Bell Pottinger every few years, where companies have forgotten that this mantra needs to be practised and not just preached. It was ... more

Society and the environment – our impact

No matter how innovative and progressive we are on improving health through our clients and employees, we also do our best to reduce our environmental footprint and have a positive impact on our community. Here are some of the things we have done: Staff volunteering: all our staff volunteered for a day for FoodCycle, creating ... more

25 January 2018
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Can money really ever be good?

The fact you are more likely to divorce your spouse than change bank accounts is so well cited that it’s a cliché. There are, obviously, a thousand reasons why this is the case. But, one of them certainly seems to be apathy. Or at least a feeling that not much would change by changing the ... more

Two Steps Forward, One Step Back

Nudging has been fashionable for a few years as the key to creating behaviour change around all sorts of public health issues like smoking, exercise and healthy eating. But nudging can be exhausting because you have to keep doing it. Sustainable behaviour change needs more than the nudge, it needs initiatives that crack the hardest ... more

28 September 2017
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Businesses unite in a bid to make the UK economy ‘fit for the future’ by backing sustainable development

Over 80 major businesses have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals in the UK and overseas Open letter to Prime Minister says sustainable development is essential for long term prosperity and the wellbeing of future generations Letter is published on the eve of the ... more

Planet Earth – life after telly

Harry Day looks at the communications challenge of turning us from passive consumers of amazing nature documentaries into active participants in protecting our natural world. Watching the stunning David Attenborough documentary Planet Earth II, it’s impossible not to be captivated by the wildlife. From hatchling iguanas being dramatically chased by snakes to the bears dancing ... more

5 January 2017

It’s all about the application

In the lead up to FutureFest last month, Nesta carried out a survey which revealed that more people would rather live now than in 20 years’ time. Geoff Mulgan, Chief Executive at Nesta, reminded us that our future is a choice; we have an opportunity to change this fear into possibility. “The concept of the ... more

22 years: Proof Positive

We’ve been thinking positively and working with our clients to make real positive change for the last 22 years. Here are just a few of the things we’re most proud of which show that if businesses, governments, charities and people work together, we can make good things happen…   In 2003 we created Seeing is ... more

Bringing business to society

As the year comes to an end, you would be forgiven for believing the world has never been in worse shape. Social unrest, environmental devastation, economic uncertainty, multiple conflicts and the seemingly relentless rise of extremism – all have reared their heads repeatedly in 2015. But, you’d be wrong. The world is currently more peaceful, ... more

We’re in the business of action

Raising awareness is one thing, getting people to take action is another. We’ve spent 20 years successfully inspiring the latter and have brought all that knowhow together to create our new Activation practice. It will focus on helping clients create campaigns and movements that inspire people to challenge attitudes, support a cause, change the way ... more

B Corps because…

There was a time in the late 20th century when any new social change movement came in from left field, pushed hard, prompted and pressurised, before being replaced by a newer, more sophisticated idea. How times have changed! Today, in a mainstreaming culture, new ideas have to focus on rapid assimilation. It helps if they ... more

24 September 2015
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Forster Communications becomes one of the founding B Corps in the UK

Forster Communications has just become one of the UK’s first certified B Corporations, joining the community of UK Founding B Corps which officially launches in London on 24 September 2015. B Corps (‘Benefit Corporations’) are businesses of all sizes and types, independently certified to meet rigorous standards of social and environmental performance, accountability and transparency. ... more

4 September 2015
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Why long-term campaigning works: spotlight on cycling

2015 will mark the 10th anniversary of the London 7/7 tube bombings, a terrible tragedy but which had the unexpected side effect of increasing the number of people cycling to work in London. Many will have reverted back to the tube having experienced riding a bike on the capital’s roads is perhaps not as expected. ... more

The Power of &

We are very proud to announce the birth of a precious baby – the Forster Communications Sustainability Report. As the social change communications agency, we work with organisations and businesses to deliver positive social change, starting with ourselves and our own social purpose. We are constantly on the search for the &, our reason for ... more

9 October 2014
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When companies campaign

It is no longer enough for companies simply to provide a product or a service. Many consumers, employees even shareholders and senior business leaders are looking beyond the bottom line and considering the social purpose of what they do. more

26 September 2013
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Forster appointed by Science Museum

We’re really pleased to be working with the Science Museum again in September, as part of their pioneering Climate Changing programme – a three year series of events, exhibitions and installations showcasing The Science Museum’s perspective, ideas and news on the climate changing world. Over the course of this month we’ll be supporting the PR ... more

4 September 2012