Insights about Social impact
From fund to Foundation – building a rapid response mechanism in the pandemic
Neighbourly is based on the belief that community resilience builds from strong connections between government, businesses, not-for-profit organisations and individuals. Over the last six years we have proved time and again how big businesses can make a critical difference to individual lives by sharing resources and skills through hyper-local causes. Often ignored, these small causes ... more
Make progress by being progressive
We are, if you believe everything you read on social media, in the middle of a culture war with charities increasingly in the firing line. Just this week, The Telegraph ran the latest in a series of stories on the apparent furore around the National Trust and its decision to highlight the links between its ... more
Stepping forward as Living Wage Leaders; let’s create change
Originally published by the Living Wage Foundation This week, nearly 7000 employers are celebrating their role as accredited Living Wage Employers and we are one of them. It is right to be proud – we know we are making a life changing difference to over 250,000 people on the low wages. But is it enough? ... more
Better by Miles
Over the next month of Lockdown we are combining our goals of colleague wellbeing and community impact to be Better by Miles. We recognise the damage the pandemic is causing to health and wellbeing inside and outside our business. It is hard to balance working from home with getting outdoors, and getting even harder as ... more
London Repair Week
This week (12 – 18 October) we have been thrilled to help launch London’s inaugural Repair Week which celebrates and showcases examples of and opportunities to reduce throwaway culture by encouraging repairing across the capital. A survey carried out by London Recycles challenged assumptions that Gen Z are more likely to be the throwaway generation, ... more
All talk and no action
Sustainability is a constantly evolving discipline. The buzz words, the must-do actions, the petitions to sign, the initiatives to engage with, are changing and growing in number all the time. It can be hard to keep up, and it can feel even harder to sound like you’re keeping up. But how important is it, really, to know the lingo when it ... more
Transparency is key to driving change
In July 2019 we declared a climate emergency and published our first Client Disclosure Report, in collaboration with the Creative and Climate movement and five months later we became one of 500 B Corps to pledge to reach net zero carbon emissions by 2030. Declaration is a starting point but action is everything. Which is why in ... more
BOLD THINKING, BRAVE ACTION
We’ve teamed up with CAF to produce a new report from leading voices in sustainability. In ‘Bold Thinking, Brave Action’, we interviewed 11 leading figures in sustainability from across a host of businesses to create a blueprint for turning a desire for sustainable change into reality. Participants included representatives from Anglian Water, Ella’s Kitchen, Iceland ... more
Future forwards
Now is not the time for half measures. Even before the pandemic knocked the world sideways, we were already waking up to the climate emergency and seeing the impact of yawning inequality on society. Carrying on with business as usual while trying to mitigate the worst excesses of that model isn’t and never has been ... more
How to make corporate and charity partnerships work to create maximum impact
There is no doubt that for many charities it is a difficult time. Fundraising, while never easy, has become even tougher with many of the staple formats unavailable and previous donors unable to give. With everything in flux, it is hard to know what the future will look like, but it is extremely likely that ... more
Understanding behaviour change is central to building back better
Our skies are clearer, the air is fresher, and the roads (were) quieter; there is deep reflection, at least in some quarters, on how we can use this moment as a catalyst to permanently alter our lifestyles and create longer term environmental change. But we won’t achieve it just with hope and wishful thinking. The ... more
Racism – it isn’t us and them, it’s us
I don’t feel very powerful most days. But I’m cloaked in power, as are the other senior leaders at Forster. Those levels of privilege may vary, a private education here, the male chromosome there, but there is one area that is entirely consistent – we are all white. ... more
Now’s the time for visibility
I’ve done a fair amount of training and consultancy around communicating in a crisis over the years, complacently believing that for many of the participants, it would remain a store of unneeded knowledge and approaches. Well, as far as crises go, it’s Christmas and for many organisations, pretty much everything they are putting out currently, ... more
Ten sustainability signals for the new normal
While the overriding requirements for sustainability do not change as a result of the coronavirus pandemic, new priorities have emerged with implications for both action and communications. The response to the coronavirus pandemic has been incredible. Our basic instinct to help others has risen to the fore and manifested itself in many forms, from informally ... more
There’s no ‘I’ in purpose
As I sit at my bespoke home-working space – or “kitchen table”, as it’s more commonly known – I’m chasing a client for late payment of an invoice, one that predates the current troubles we are all facing. This will be an all too familiar feeling to many working for an agency, particularly if you’re ... more
What a difference a year makes
My 2019 calendar social impact story reflects on a year when we finally started to wake up to the threat of the climate emergency… January We kicked off the year in our fabulous new offices. A quiet but important policy came into effect with the revised Corporate Governance Code strengthening director responsibilities for listed companies ... more
Three Weddings and a Dress
It started with someone borrowing trousers for fancy dress, then something for a wedding, a graduation and so on. We now swap Winter coats for whole seasons and lend each other entire holiday wardrobes. At Forster, our ever-increasing understanding of the environmental and human cost of fast fashion meant that many of us no longer ... more
Along for the ride
After having the luxury of living a ten-minute walk from Forster since we relocated to Whitechapel at the end of 2018, I found myself facing the dreaded London commute once again when I moved house in September this year. Aside from the fact I didn’t want to be crammed amongst commuters on the underground, I was ... more
Ideas plus people – the equation for better health
Big problems need radical ideas and action and they don’t come much bigger than improving health. In 2019, Forster has been helping clients promote radical ideas and inspire action off the back of them. The partnership we helped create between the Daily Mail and Helpforce inspired 33,000 people to volunteer with the NHS in 2019. ... more
Small and many is powerful
The cheerful gentleman on the right in this photo is Robin. He is a resident at Etheldred House, a care home in Histon, Cambridgeshire, where I live. Robin suffered a brain injury a few years back and now needs care support. He is unusual in that he is resident in the same care home as ... more
Reach out and connect
Back in 2013, the health secretary described loneliness among older people as “our national shame”. Fast forward to 2019 and more than nine million people in the UK say they “often or always” feel lonely. The loneliness epidemic isn’t new, and we are doing more to tackle it at a systemic level, but it often ... more
Eating for the future
Four years ago, I looked at what I could do to tackle climate change and came up with six areas for not only myself, but for anyone who would ask. 1.) How you vote 2.) What you eat 3.) How you travel 4.) How you waste/recycle 5.) What energy you use 6.) Where you spend ... more
