Insights about social impact
Understanding behaviour change is central to building back better
Our skies are clearer, the air is fresher, and the roads (were) quieter; there is deep reflection, at least in some quarters, on how we can use this moment as a catalyst to permanently alter our lifestyles and create longer term environmental change. But we won’t achieve it just with hope and wishful thinking. The ... more
Racism – it isn’t us and them, it’s us
I don’t feel very powerful most days. But I’m cloaked in power, as are the other senior leaders at Forster. Those levels of privilege may vary, a private education here, the male chromosome there, but there is one area that is entirely consistent – we are all white. ... more
Now’s the time for visibility
I’ve done a fair amount of training and consultancy around communicating in a crisis over the years, complacently believing that for many of the participants, it would remain a store of unneeded knowledge and approaches. Well, as far as crises go, it’s Christmas and for many organisations, pretty much everything they are putting out currently, ... more
Ten sustainability signals for the new normal
While the overriding requirements for sustainability do not change as a result of the coronavirus pandemic, new priorities have emerged with implications for both action and communications. The response to the coronavirus pandemic has been incredible. Our basic instinct to help others has risen to the fore and manifested itself in many forms, from informally ... more
There’s no ‘I’ in purpose
As I sit at my bespoke home-working space – or “kitchen table”, as it’s more commonly known – I’m chasing a client for late payment of an invoice, one that predates the current troubles we are all facing. This will be an all too familiar feeling to many working for an agency, particularly if you’re ... more
What a difference a year makes
My 2019 calendar social impact story reflects on a year when we finally started to wake up to the threat of the climate emergency… January We kicked off the year in our fabulous new offices. A quiet but important policy came into effect with the revised Corporate Governance Code strengthening director responsibilities for listed companies ... more
Three Weddings and a Dress
It started with someone borrowing trousers for fancy dress, then something for a wedding, a graduation and so on. We now swap Winter coats for whole seasons and lend each other entire holiday wardrobes. At Forster, our ever-increasing understanding of the environmental and human cost of fast fashion meant that many of us no longer ... more
Along for the ride
After having the luxury of living a ten-minute walk from Forster since we relocated to Whitechapel at the end of 2018, I found myself facing the dreaded London commute once again when I moved house in September this year. Aside from the fact I didn’t want to be crammed amongst commuters on the underground, I was ... more
Ideas plus people – the equation for better health
Big problems need radical ideas and action and they don’t come much bigger than improving health. In 2019, Forster has been helping clients promote radical ideas and inspire action off the back of them. The partnership we helped create between the Daily Mail and Helpforce inspired 33,000 people to volunteer with the NHS in 2019. ... more
Small and many is powerful
The cheerful gentleman on the right in this photo is Robin. He is a resident at Etheldred House, a care home in Histon, Cambridgeshire, where I live. Robin suffered a brain injury a few years back and now needs care support. He is unusual in that he is resident in the same care home as ... more
Reach out and connect
Back in 2013, the health secretary described loneliness among older people as “our national shame”. Fast forward to 2019 and more than nine million people in the UK say they “often or always” feel lonely. The loneliness epidemic isn’t new, and we are doing more to tackle it at a systemic level, but it often ... more
Eating for the future
Four years ago, I looked at what I could do to tackle climate change and came up with six areas for not only myself, but for anyone who would ask. 1.) How you vote 2.) What you eat 3.) How you travel 4.) How you waste/recycle 5.) What energy you use 6.) Where you spend ... more
