20 years: Proof Positive
We’ve been thinking positively and working with our clients to make real positive change for the last 20 years. Here are just a few of the things we’re most proud of which show that if businesses, governments, charities and people work together, we can make good things happen…
In 2003 we created Seeing is Believing for Standard Chartered and today, 13 years on, it has played a prominent role in preventing millions of people from going blind.
- Seeing is Believing led to a groundbreaking partnership with SightSavers International that smashed its targets by 100%.
- To date, Seeing is Believing has raised a total of US$86.3 million and reached 111 million people.
We helped Age UK create their first ever integrated campaign aiming to raise the profile of the charity, newly-formed through the merger of Age Concern and Help the Aged.
- We created Spread the Warmth, which raised more than £800,000 in the first year and was instrumental in securing an additional £20 million of government investment in keeping older people warm.
- Spread the Warmth won the PR Week Best Integrated Campaign Award and is now used by Age UK as a model for all their campaigns.
In 2010, Forster began working with Bike Week to help inspire new audiences to cycle, and current cyclists to do it more.
- We developed the overall brand identity and communications strategy, prior to creating materials and branding to accommodate the event’s corporate sponsor each year, as well as running a comprehensive PR campaign to increase awareness and drive participation.
- Over 6 years, we’ve helped turn Bike Week into one of the UK’s largest cycling events, increasing participation numbers by 100,000 year on year. Our on-going work with CycleScheme is continuing to encourage people to get on their bikes and enjoy the ride.
In 2008, Forster started work with the Marine Stewardship Council to develop and protect its brand and the MSC ecolabel.
- Over time, the work progressed to ensure that almost 3,000 MSC Chain of Custody certificate holders in 34,500 sites now have products that come from a sustainable fishery.
- Consumers in 97 countries can now choose from more than 17,200 products bearing the MSC ecolabel.
Since 2012 we’ve worked with Business in the Community to transform attitudes to mental health in the workplace.
- Collaborating with Mind, the Work Foundation, CIPD and a range of major businesses including National Grid and Proctor & Gamble, we’ve opened discussion about the need to build better wellbeing across organisations and have given business leaders the confidence, opportunity, information and support to speak out about mental health.
- The approaches developed by the BITC Wellbeing at Work Leadership Team Businesses alone have positively affected more than half a million employees.
- In 2016 we worked with BITC and Public Health England to produce the most comprehensive employers guide to mental health. Launched at an event at the House of Commons, it was downloaded by more than 2,500 businesses in the first month.
In 2013, we worked with the investors and leadership team of the Positive Ageing Company at the crucial early stages of the business to help ensure a relevant and profitable focus.
- Our market place and audience analysis, supported with brand positioning and message development helped secure their first major blue-chip contracts.
- Three years on, the business has been bought by Mercer with ambitious plans for international expansion.
In 2005, Forster became the British Association of Plastic, Reconstructive and Aesthetic Surgeons‘ first communications agency. We helped increase public understanding of the scope of plastic surgery in its reconstructive as well as its aesthetic role.
- We began by re-branding BAPRAS and adapting it across all communications lines, including web design for BAPRAS Voice, collateral design and careers packs.
- In 2012, our crisis management work for BAPRAS around the PIP breast implant crisis won the CorpComms Best Crisis Management Award and, in 2016, regulation around cosmetic surgery was changed. The organisation is now recognised as the authoritative voice of plastic surgery in the UK.
In 2011, World Animal Protection wanted to raise funds and awareness globally for their campaign to vaccinate dogs against rabies, protecting both dogs and people.
- We developed a global awareness and fundraising campaign, Collars Not Cruelty, launched in 13 countries around the world, including a core launch tool – the virtual dog march – which saw our dogs march across websites and ads around the world, including Times Square.
- We’re proud that Collars Not Cruelty has now helped the charity give a staggering 1 million vaccinations to dogs around the world, reducing the inhumane and ineffective culling practices previously used to stop the spread of rabies.
In 2009, we began our communications work to transform what was then the Electrical Safety Council – a low profile, industry focused charity – into the campaigning voice for consumers on electrical safety it is today.
- Over the last 7 years, we led the rebrand of the organisation to become Electrical Safety First, and our campaigning and awareness raising work has won awards and changed manufacturing practice. Our Beauty Burns campaign, which warned about the dangers of hair straighteners, won two awards and persuaded one manufacturer to improve the safety of their products.
In 2014 we began working with Sue Ryder to develop a national policy campaign to get 24/7 support for people who are dying, their family and their carers.
- We developed the ‘Dying Doesn’t Work 9-5’ campaign to gain traction around the issue and call for members of the public to support the motion to give everyone who is dying, and those who care for them, the 24-hour support and coordinated health care they need.
- The campaign launched in October 2014 and has received 47,160 signatures so far for its petition.
In 2009, Forster helped launch the global Demand Dignity campaign to underline Amnesty International’s role in eradicating world poverty, articulating the connection between poverty and the abuse of human rights.
- Forster worked with Amnesty to enable campaigners across the world to run the campaign in their own communities.
- The campaign moved poverty from being an economic issue to a human rights issue.
In 2015, Derbyshire County Council set a challenge – to improve the health of people in Derbyshire.
- Our response was to develop the Portion Size Wise campaign. The focus was to develop a campaign with a clear, easy call to action which cut through confusing and contradictory messages about nutrition that the public are bombarded with on a daily basis.
- Using a blended digital approach, we reached over 300,000 people each month during our six month campaign.
In 2014, Forster worked with Sightsavers to create the charity’s first ever policy campaign aimed at raising the profile and impact of their work in the UK and internationally.
- The campaign helped put people with disabilities at the top of the international development agenda, through commitments to party political manifestos for the 2015 election.
- The campaign was so successful it helped secure DfID support and is now being used to recruit more campaigners and increase engagement with existing supporters.
In September 2012, we launched the Like a Duck to Water campaign for RSPCA to raise awareness of a potential threat to UK duck welfare standards and to put pressure to improve the policies of government, industry and retailers.
- The first phase of the campaign was aimed at UK supermarkets, asking them to demand the duck meat they sell comes from farms that provide ducks with access to bathing water.
- A public petition asking retailers to offer a Freedom Food duck option resulted in Gressingham, the main producer, agreeing to change their practice and Tesco, which controls 26% of the duck market, agreeing to stock Freedom Food duck products.
In 2009, we created an integrated behaviour change campaign for the National Trust, highlighting the benefits of growing your own food.
- A mass consumer media push drove people online and to events, including building a virtual veg patch for kids, creating a national sowing squad of young gardeners, and working with flavour experts around the concept ‘taste the land.’
- 92% of people who engaged with the Food Glorious Food campaign, the first public behaviour change campaign for the National Trust, said they would try to grow their own food at home.
We worked with seven hospices across Hertfordshire to create their first ever collaborative, county-wide campaign. Working together as Hertfordshire Hospices, their campaign raised awareness of the quality and breadth of service hospices offer and positioned each hospice as an integral part of its community.
- We did this by highlighting a range of surprising facts relating to the service to challenge stereotypes and build a sense of value.
- The Facebook activity alone was viewed nearly 30,000 times and generated 1,237 posts, shares and likes in the first month.
In 2013 we were taken on by CHC Helicopters to help reduce the number of workplace injuries and keep them on track as global safety leaders.
- We used our behaviour change approach to create Get Home Safely, a stand out campaign that used employees’ voices to deliver the safety messages.
- In the first two years, workplace injuries were reduced by 7% and the campaign had the additional benefit of strengthening relationships between the company and its employees.
In 2013 we started working with National Citizen Service (NCS), a new government-backed initiative to create the most ambitious youth programme in a generation. Our role was to establish NCS as a brand of choice and a leading voice and advocate for young people, and to increase the number of 16 and 17 year olds taking part.
- Our campaign Evolution of the Teenager, charted the teenage experience from WWI to the present day and created a 240% increase in web traffic to the NCS website.
We worked for Vodafone and their Foundations for over five years, bringing their social change programmes to life through broad-reaching PR activities.
- Publication of Vodafone’s report on the Social Impact of Mobile Phones in Africa achieved front cover and lead story in The Economist, showcasing the power of responsible business to opinion-formers across the world.
We started working on mental health issues in 2001 when we created the Mind out for Mental health campaign for the Department of Health to tackle stigma and discrimination.
- The campaign exemplified our approach to integrated communications and was delivered across a range of activities including brand development, media relations, events, celebrity endorsement, training, resource materials and advertising.
- Key milestones were achieved over the next three years, raising the profile of the issue across national news media. We subsequently helped create the Time to Change campaign which continues to drive awareness and encourage support in this critical issue area.