Declaration is a starting point but action is everything
Just over a month ago, Extinction Rebellion (XR) called upon advertising agencies to “Declare a climate & ecological emergency and act accordingly.”
Recognising the urgency of this and our role as communicators, we have joined an industry-wide movement that goes live today.
Declaration is a starting point but action is everything. Our purpose as a business is to harness the power of communications to protect and improve lives, and that means using our professional skills and knowledge to address the challenge of climate change through every aspect of our business.
Transparency is key. We have always had strong client selection criteria and avoided association with organisations who are failing to address their negative social, ethical and environmental impacts despite repeated criticism. There are some sectors that we will never work for or accept payment from, and others who we will only work with where we are convinced there are clear steps to build more sustainable practice.
Today we publish our first climate disclosure report. We commit to publishing it on an annual basis, as part of our overall impact assessment, and encourage every communications and creative agency and individual to join us.
Together, we can make a difference. Please don’t hesitate to contact us for further information or to share ideas. We look forward to it.