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Eat Well

24 October 2012

It’s time we addressed our low-fat/ fat-free feeding frenzy. With the right support, we can move away from large portions of seemingly healthy, processed, fat-free foods and towards smaller portions of well cooked, real food.

Foodies and exercise go together like clams and custard. Hail the rise of the new foodies – people who love good food and know how to offset it with an active lifestyle. Now that’s what we call real food-combining.

Cook better, waste less. Save money, enjoy the time you set aside for preparing and eating good food. From food sharing to knowledge sharing ideas on what, how and when to eat, we’ve never had better opportunities to make good food part of the British way of life.

Positive attitudes to eating are being encouraged by a wave of new books and academic papers, such as Dr Jan Chozen Bay’s “Mindful Eating: A guide to rediscovering a healthy and joyful relationship with food”.

We want to take people’s relationship with food beyond the kitchen so that it is not just fuel but a central part of the way we live our lives. From getting hands on and growing your own to sharing meals with friends and family, where conversation is a key ingredient.

Increasingly we’re seeing eating as an issue that is owned by organisations who are responsible for audience-specific Wellness – from older people’s charities and care homes to joined-up local health promotions targeting young mums. We’re not yet seeing joined-up communications with the food providers themselves, despite the opportunity for both corporate leadership and positive impact. This must change; food must become the solution rather than the problem.