Skip to content

Forster Communications bolsters its reputation and campaigns practices with two senior hires

By Forster Communications

10 September 2015
, ,

Martin Barrow has joined Forster Communications from Maitland as head of its reputation practice while Carrie Greene has been recruited from Kindred as a senior consultant in the agency’s campaigns practice.

Martin was previously a partner at Maitland, advising some of Britain’s biggest companies on internal and external communications and crisis management. A former journalist, Martin worked for The Times for 25 years in a number of senior roles including Health Editor and Home News Editor when he was at the heart of a number of major campaigns and investigations. He will lead Forster’s growing corporate reputation practice as it works with businesses to create thought leadership, CSR and cause engagement programmes, as well as continuing its corporate communications support for charities.

Carrie joins Forster after eight years in traditional and digital PR across a variety of sectors having previously been a journalist and a freelance writer. She has been brought in to beef up the senior team and digital capacity within the agency’s campaigns practice as it gears up to launch a new service later in the year focused on helping organisations build social movements.

Speaking about his appointment, Martin said:

“I am very excited to join the team at Forster, whose work I have admired for a number of years. This is a fascinating time to develop new ideas for corporate social responsibility and social change more generally and I am looking forward to being at the heart of campaigns that make a real difference to the quality of people’s lives.”

Speaking about her appointment, Carrie said:

“This is pretty much my dream role, the chance to be involved in the development of movements and campaigns that the agency is famous for. I’m hoping to use my skills and experience to help create campaigns that inspire positive change.”

Amanda Powell Smith, CEO of Forster Communications, is very pleased to have them on board:

“We are a specialist agency, working with clients to create positive social and environmental change. We are seeing a growing need and appetite for our approach across businesses as well as charities and these appointments are key to helping us reach out to more businesses. Martin and Carrie provide an exciting boost to our capacity to provide strategic direction, insight and inspiration to progressive businesses and charities.

Forster Communications has just become one of the UK’s first certified B Corporations, joining the community of UK Founding B Corps which officially launches in London on 24 September 2015. B Corps formally commit to balancing the interests of shareholders with having a material positive impact on society and the environment as a whole.

Amanda Powell-Smith continued:

“We firmly believe in walking the talk and if we are not challenging ourselves to be best practice, then it is disingenuous for us to be telling our clients what to do. Our issues and cause engagement work with businesses is rapidly expanding and our experience in becoming a B Corps enables to provide firsthand experience alongside professional communications advice.”

Forster Communications is increasingly working with progressive businesses who are interested in creating positive social and environmental change, and has recently launched a new service to support them on developing meaningful and impactful cause engagement programmes.