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Helping you help rough sleepers

13 December 2012

The Met Office is predicting three consecutive nights of zero temperatures this week. If you are sleeping rough these temperatures are life-threatening. Over 2000 people are estimated to currently be sleeping rough on any one night in England

So the launch of the new StreetLink hotline and website yesterday, which will help connect rough sleepers to local services, is not only timely, it could help save lives.

Forster is working with charities Homeless Link, the umbrella group for homelessness organisations and Broadway to support the launch and rollout of the 24-hour StreetLink line and website, which will alert local homelessness services when a member of the public calls to say they have spotted someone sleeping rough. In the ‘No Second Night Out trial, this new approach to rough sleeping was four times more successful at helping rough sleepers than traditional services.

In the words of a former rough sleeper: ‘if the No Second Night Out team hadn’t helped me when they did, there is no telling what would have happened to me…and it’s quite dangerous out there on the streets’.

Forster worked with Homeless Link to develop the communications strategy from the start of the project to successful delivery; including audience research, brand positioning, campaign proposition, key message development and visual campaign identity, PR strategy and delivery.

The launch achieved high profile media coverage across all print, broadcast and social media channels: kicking off with case study led features in Guardian Society, The Independent and BBC London; an interview with the head of StreetLink on The Today Programme, the Housing Minister on Daybreak and BBC Radio 2 Jeremy Vine show; a debate with Rick Henderson, Homeless Link CEO on BBC Five Live, Richard Bacon, plus drivetime slots on 12 local BBC radio stations; and culminating in a tweet with the StreeLink number from  Eddie Izzard to his 2.6 million followers.

There have been just under 200 reports from members of the public via the StreetLink website and hot-line in the first 24 hours.

So if you haven’t already, please save the StreetLink number into your phone – 0300 500 0914 – and call next time you see someone sleeping rough.