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Ideas plus people – the equation for better health


17 December 2019
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Big problems need radical ideas and action and they don’t come much bigger than improving health. In 2019, Forster has been helping clients promote radical ideas and inspire action off the back of them.

The partnership we helped create between the Daily Mail and Helpforce inspired 33,000 people to volunteer with the NHS in 2019. A survey from our client, the Royal Voluntary Service, found that two fifths of patients don’t have visitors while in hospital. The news story saw over 170 pieces of coverage around the research, and led to almost triple the normal number of volunteer applications on the day it was published.

Another project we have promoted, Nesta Challenges’ Tech to Connect Prize, has now recognised ten amazing finalists in the running for the final prize (to be announced in March 2020). These finalists have all developed innovations to reduce social isolation, one of the most pressing public health issues. The ideas range from virtual reality that helps those living with autism anticipate challenging situations, to a website encouraging home-shares between individuals of different generations who may need a friend, as much as somewhere to stay.

The increasing range and depth of human and local-led initiatives to meet urgent health needs is a prescription in itself for those of us who are ending the year feeling election and climate blues. People with ideas hold the answer, supported by people with the passion and commitment to put the hours in to make those ideas a reality.