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International award win

13 December 2013

Forster’s work with the Department for Transport (DfT) has won a prestigious international award.

The THINK! campaign has just scooped the 2013 Prince Michael International Road Safety Premier Award for its work in raising awareness of the risks of drinking and driving.

Forster’s role has been to communicate the consequences of drink driving – found to be the most compelling message – to UK drivers. Our PR campaigns have included ‘the £50,000 pint’, which raised awareness of the hidden personal cost of convictions, and the ‘Snowball effect’, a Christmas campaign warning drivers of the negative spiral that drink driving can begin.

The work has reached millions through standout national and regional coverage, including regular showings on Daybreak, Sky News and articles in every single national newspaper.

Claire Farman, Campaign Manager at DfT said of Forster’s work: “Running a long-established campaign always poses a challenge in terms of finding a new hook. Yet the Forster team’s perseverance to come up with creative solutions that reap real results is impressive. Their professionalism, positivity and inter-personal skills makes working with them a pleasure.