Encourage people to live well and we can reduce the incidence of health conditions such as diabetes, heart disease, and cancers, and so ease the strain on our health systems and help people live healthier, happier lives.
This is no better illustrated than with the case of diabetes – a largely preventable life-changing condition that costs the NHS £10bn a year, almost 10% of the entire NHS budget.
By eating healthily, exercising regularly, reducing smoking, alcohol and drug consumption and improving sleep patterns, we can drastically reduce cases of diabetes as well as other health conditions such as obesity, heart disease, and cancer. This is not news, but it is much easier said than done.
As our work with Tesco National Charity Partnership, Cycle to Work Day and Lambeth Council showed, many people already know they should eat more healthily or exercise more. What they need is simple, practical help to get started on making long-term changes.
Good communications can help to make living well relevant and appealing to a wider range of people, positioning benefits and talking to people in a way that makes them want to listen and respond, while also raising awareness of programmes and interventions that can support them through the necessary changes.
Walking the talk:
We’re continually looking for new ways to help our staff to live well, from offering healthy breakfast every day to cycling and walking incentives.
100% of staff who’d participated in our healthy food or physical exercise interventions said they’d improved their health.