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Social media checklist

29 March 2012

It’s rare these days to have a communications strategy that doesn’t involve a Twitter feed or Facebook page.

But before you try to find a handle that hasn’t already been taken and pick your profile picture, it’s worth thinking through if you can sustain the account with the following checklist:

  • Do you have a clearly defined mission and goal?
  • Do you have a content strategy?
  • Do you believe your target audience is present In the channel in sufficient numbers to warrant a presence and can substantiate this claim?
  • Do you wish to broadcast a message? If so, can it be distributed through any existing channels instead/as well?
  • Can you ensure that all queries are responded to within 24 Hours (preferably 12) on a regular working day?
  • Can you commit at least 15 minutes per day to monitoring and evaluation?
  • Can you ensure that any queries that cannot be answered by your team are promptly forwarded to the appropriate department/team?
  • Are you able to set a roster for monitoring of the presence including the provision of a backup administrator should the assigned administrator be ill/absent/unable to fulfil their duties?
  • Do you have guidelines on how to respond to any negative feedback?


Adapted from