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Time for change

By Peter Gilheany

New Ipsos MORI research released today by Forster Communications in partnership with Neil Gaught & Associates highlights the public’s strong belief that the current way of doing business isn’t working, and their desire to see business do more to make a positive difference.

Just 18% of UK consumers agree the current economic system is working well for them, and less than a third (33%) believe it is working well for businesses.

More and more people want businesses to put ethical considerations on at least the same footing as making money, with over a third (37%) saying social purpose should come before profit.

The research also found that almost half of consumers (47%) believe ethically run businesses are better for the economy. Nearly exactly the same proportion (48%) prefer to use or purchase from businesses that act ethically.

70% of those polled are more likely to purchase products or services from businesses paying employees a fair wage – an area brought into focus by the publication of yesterday’s government report on employment: Good Work, The Taylor Review of Modern Working Practices follows a nine-month review into various aspects of employment and business, including recommendations on the need for all work in the UK’s economy to be “fair and decent”.

Our Ipsos MORI research also showed that 47% of consumers are more likely to purchase products or services for businesses which have a positive stance on social issues. Almost half (49%) would not take a job with a business they believe to behave unethically.

* These findings are from an Ipsos MORI poll conducted from 26 May – 9 June 2017. A sample of 1,001 adults age 18+ from the UK was used.