Transforming Lives in Kenya
We’re delighted that, last week, our groundbreaking campaign with Astellas Pharma Europe, Action on Fistula, won Excellence in CSR at the 2017 Communiqué Awards. Launched in 2014, the Fistula Foundation’s set out to transform the lives of women in Kenya living with fistula: an injury caused by prolonged obstructed labor. Supported by a grant from Astellas Pharma Europe Ltd., the programme has already treated more than double the number of women it initially set out to help and recently entered its second phase with a goal of treating 4,500 women by 2020.
Forster played a key role in developing the programme and in engaging employees with it. We developed an internal communications programme which has included the creation of a dedicated campaign microsite, bringing to life stories of women whose lives have been transformed by Action on Fistula, a physical thermometer in Astellas HQ regularly charting the rising number of women treated by the programme, and an internal photo exhibition capturing powerful images from the ground in Kenya.