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Two new consultants join the team

We are excited to welcome Phoebe Calcutt and Ayesha Gardiner to the team, bolstering our ambition to help achieve the SDGs through game-changing communications. They bring their sustainability and consumer communications expertise to a portfolio of clients that include KPMG UK, Astellas Pharma Europe, World Animal Protection, National Citizen Service, RSPCA, Y Care and Evelina ... more

12 December 2018

Will the new code crack it?

This week, the Wates Principles were published as new guidance for large private companies, reiterating the need for them to behave in a way that benefits society as well as the economy, building trust and confidence among all stakeholders. It is an important moment, recognising the impact of the private business sector, and sits alongside ... more

Time for charities to show their workings

Scandal – if it were a commodity that could be traded, some investors would have become seriously rich this year as we have been drowning in the stuff. It is hard to think of a sector that hasn’t been hit by scandal in 2018 and sadly that includes civil society. The Oxfam abuse scandal put ... more

12 December 2018
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Transforming NHS volunteering

We launched Helpforce to the public via an exclusive, in depth interview with David Brindle in the Guardian on 6 December 2017. On 1 December 2018, the Daily Mail filled eight pages to encourage people to pledge time to support the NHS, yielding an incredible response from people of all ages across the country – ... more

12 December 2018
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A heart-warming story for Christmas

Ever wondered “What’s the point?” As individuals, we can feel like tiny little figures tossed on the waves of issues we don’t feel we have any control over. Don’t worry, this isn’t a blog about Brexit (life’s too short), it’s about the issues we care about, large or small, and not feeling there’s anything we ... more

12 December 2018
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Stuff Stuff

Sitting comfortably? You might not be come 5 o’clock on Christmas Day when you’ve hoovered up the traditional lunch and tucked into the cheese and chocolate selection as a wholly unnecessary follow-up. There is, of course, nothing wrong with a blow-out every now and then but beware of anyone who wishes that “every day was ... more

22 November 2018
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Person centred social care – is it too much to ask?

You could hear a pin drop as the all too familiar stories were told. One from a council worker who is trying to provide assistance to an elderly couple in their home. His physical condition is deteriorating, but the only person whom his wife – managing some mental health issues of her own – trusts ... more

16 November 2018
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Are you preparing for change? 4 key planning considerations for charity leaders

It’s that time of year again.  Charity leaders will be in the middle of planning for 2019/20, reviewing the nuts and bolts of operations and making budget decisions. At a time of intense political and economic uncertainty, there is one thing we can all be sure of – each CEO will want their organisation to ... more

6 November 2018

Ready to eat: How far should a brand go to accommodate?

The last few weeks have seen the tragic story of Natasha Ednan-Laperouse spun out across the media, naming and shaming Pret for not doing enough to protect people with allergies. So, how far should businesses go to accommodate allergy sufferers and where does personal responsibility fit in? Accommodating is such an innocuous word, but for ... more

6 November 2018
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Adapting communications to changing lives

Earlier this month saw the publication of the government’s loneliness strategy and there is much to applaud in it. Firstly, it is great to even have a strategy for such a critical public health issue, and secondly, it is fantastic to see businesses such as Royal Mail playing an active role in tackling it. It’s ... more

26 October 2018
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Forster revealed as ‘Consultancy of the Year’ finalist

Some exciting news this Monday morning- we’ve been shortlisted for edie’s Sustainability Leaders of the Year award in the ‘Consultancy of the Year’ category! After a record breaking number of entries, this year’s shortlist is made up of 10 consultancies that are together redefining what it means to be a sustainable, ethical and responsible business. A ... more

22 October 2018
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Social media: more than just chatter

Love it or hate it, social media is an integral part of any campaign or news release. With entire teams dedicated to creating content, it can sometimes feel that your social media output is all that matters. But, when used correctly, social media is an incredibly powerful tool for insights. Recently Vice launched Recognise Me ... more

19 October 2018
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Mental health – from awareness to action

Awareness and understanding of mental health has dramatically increased in the last 20 years, thanks in part to pioneering campaigns like MindOut for Mental Health that we helped to create. Yet, one in four people in the UK still experience mental health problems each year[1] and it cost 300,000 people their jobs[2]. Within the UK, ... more

9 October 2018
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Employers need to prioritise flexibility

We have produced a diverse range of toolkits for employers recently, on behalf of Public Health England and Business in the Community, the most recent being one on domestic abuse which launched this summer. The issues we’ve covered are very different, but there is a common thread that runs through them all – the importance ... more

21 September 2018
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Five ways to tackle racial discrimination within recruitment and in the workplace

Over the past two decades, educational attainment and employment has risen across Britain, especially amongst ethnic minority groups. The proportion of black men getting a degree has increased by 24%, compared to 15% for white men. [1] So, why is it that black male graduates are earning hourly on average 17% less than their white male ... more

22 August 2018
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We need safe spaces to challenge the status quo

Every year the UN celebrates International Youth Day, and this year the theme is Safe Spaces. A ‘safe space’ is not a tangible or physical location, more a descriptor of a culture in which people can share their experiences without judgement, in an environment where they can exist free from violence, harassment, or hate speech. ... more

SDG immersion: Breaking down barriers for business

Originally appeared on edie.net July 2018. Four days at the UN High Level Political Forum on Sustainable Development Goals (SDGs) is undoubtedly an immersion process. It’s also a good way to gain perspective – I learnt as much by the things that weren’t said as those that were. For all the leadership talk about “three ... more

27 July 2018

Delivering the Sustainable Development Goals is everyone’s business but how do you convince everyone else of that?

This week Measuring Up, the first comprehensive assessment of the UK’s performance against the SDGs, was released. It makes for tough reading. The UK is performing well on only a quarter of all the goals, and the profound problems of poverty and malnutrition are on the rise. This matters for every business in the UK ... more

You are not alone

How do you solve really big problems? The answer never changes but always bares repeating – by working together. There is of course something very romantic about a lone visionary labouring away in a lab / garage / garden shed to conjure up game-changing inventions, innovations and insights, but the reality is far more likely ... more

Forster revealed as ‘Consultancy of the Year’ finalist

The shortlist for the Campaigns for Good Awards – the new initiative from PRWeek, Campaign and Third Sector – has been unveiled and we’re delighted to be named as one of the three agencies in the running for ‘Consultancy of the Year’.  The Awards are pitched as an opportunity for agencies, charities, NGOs and public bodies ... more

2 July 2018

How are we helping get more underrepresented groups into employment?

Advances in technology and the economic case for getting more underrepresented groups into employment highlight the need to support and deliver better services and resources for learners and job seekers. This Employability Day #EmpDay18 we’re celebrating businesses actively making a difference, improving society and changing lives in this area. Working with Young Women’s Trust, we ... more

28 June 2018
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Sustainable transport at Forster

Here at Forster we’re big advocates of sustainable transport. So much so that we encourage and support all of our staff to either cycle or walk to work. Included in our employee benefits programme are the following: Peddle points: 5 minutes additional holiday for every return journey walked or cycled to work Free company loan ... more

6 June 2018
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How can we ensure the PR industry is more diverse?

13% of the UK population is black, Asian, mixed or other ethnic group – we are a pretty diverse society but that isn’t reflected in the PR industry, as it is in so many other aspects of British life. Does it matter? If you believe that drawing talent from the widest pool possible and that ... more

31 May 2018
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Effing up but owning up

In light of the recent Oxfam scandal, brands and charities must take a closer look at their history – especially the areas they’d prefer to forget. Every big brand will have a skeleton or two in their closet. It’s practically unavoidable in multi-national large scale companies; especially in the case of charities. For every amount ... more

8 May 2018
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Put away the paint tins

Employee volunteering seems to be growing up, if the number of organisations offering to help employers create schemes is anything to go by. While David Cameron’s 2015 announcement on introducing a mandatory 3 days volunteering leave has come to nothing, the culture of supporting employees to volunteer is well established – most large employers will ... more

8 May 2018
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Sustainability leadership: It’s all about the journey

Originally appeared on edie.net in April 2018. There’s nothing new in businesses taking a leading role in social change, but there’s growing evidence that it is beginning to happen on a scale we haven’t seen before. Amidst widespread concern around the complex global issues facing us all, there’s increasing prevalence of fair business models and ... more

27 April 2018

Our gender pay gap

We check and report on our pay differentials each quarter to the Board to follow best practice, and this is the second year we are publishing them, alongside our commitment to our to the Government’s Think, Act, Report campaign. Given such a large difference from the figures last year, it demonstrates how with such a ... more

1 April 2018

We must share our stories to challenge the status quo

International Women’s Day is the day of the year that women celebrate each other’s strengths and empower each other in the next step for gender equality. It’s the day where we herald the heroic, shout out for those that are making changes and give a hand of support to those that are in need. Being ... more

8 March 2018
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What are you waiting for?

What if all companies were forthcoming and honest about their mistakes or successes? With the deadline for gender pay gap reporting only a blink away, and a call from the government for employers to publish their ethnicity pay gap, transparency is no longer optional. And whilst some organisations are still not convinced that the new ... more

8 March 2018
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Working for change: six weeks with Forster

Anyone who has done work experience for the first time can relate to that feeling of trepidation as you approach the office door on your first day. As I journeyed to London Bridge to begin my placement with Forster, I had a nagging sense of dread that by the end of the six weeks, my ... more

8 March 2018
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Turning policy into living, breathing practice

Being a PR professional can be hard. No one really understands what we do; and those that have some idea often don’t like the sound of it. We tend to have clients on one side and journalists on the other. We’re a service industry with deadlines and jobs that don’t always fit into the 9-5 ... more

31 January 2018
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Think Global, Act Local

PR agencies spend a lot of time talking about living their values, for themselves and their clients. It is an important thing to do in an industry that gets shaken by scandals like Bell Pottinger every few years, where companies have forgotten that this mantra needs to be practised and not just preached. It was ... more

Improving health

We have been named ‘Britain’s Healthiest Workplace’ for the past two years by Vitality Health and ‘Best for the World’ for in the staff, overall and long term categories by the B Corps movement, but we wanted to dig into more detail, to understand where we’re doing best and where we could do even better. ... more

25 January 2018
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Society and the environment – our impact

No matter how innovative and progressive we are on improving health through our clients and employees, we also do our best to reduce our environmental footprint and have a positive impact on our community. Here are some of the things we have done: Staff volunteering: all our staff volunteered for a day for FoodCycle, creating ... more

25 January 2018
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Our people – our impact

The health and wellbeing of our people has always been incredibly important to us. It is great for staff and it is good for business. We have created a comprehensive wellbeing programme over the past two years and produced some impressive results: Sessions with nutritionists and mindfulness experts. Regular lunchtime running and walking clubs. Exercise ... more

25 January 2018
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Living Well

Encourage people to live well and we can reduce the incidence of health conditions such as diabetes, heart disease, and cancers, and so ease the strain on our health systems and help people live healthier, happier lives. This is no better illustrated than with the case of diabetes – a largely preventable life-changing condition that ... more

25 January 2018
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Shining a light

Since Forster’s inception, we’ve been proud to shine a light on issues that are considered taboo or ignored by others. Back in 2003, we launched the first ever integrated mental health campaign – MindOut – at a time when mental health was still very much a taboo topic. Back then, we helped raised awareness, smashed ... more

25 January 2018
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Health – Looking ahead

Giving people access to the products, information and services they need to support their health, and the confidence and ability they need to use it to live well. That’s a big goal, so we have broken it down into a series of commitments and targets covering each of our spheres of impact ... more

25 January 2018
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Can money really ever be good?

The fact you are more likely to divorce your spouse than change bank accounts is so well cited that it’s a cliché. There are, obviously, a thousand reasons why this is the case. But, one of them certainly seems to be apathy. Or at least a feeling that not much would change by changing the ... more

Shared parental leave: the ultimate balancing act?

When I first announced I was pregnant to friends and family, one of the first questions many asked was ‘how long are you taking off work?’ Maybe this is because I’ve consistently and vocally made a virtue of enjoying my work. Maybe it’s because I’ve worked hard to achieve a relatively well-paid and responsible role, ... more

20 December 2017
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The link between money sense and number sense is too easy to ignore

Wendy Jones, a trustee at our client, National Numeracy, outlines why numeracy is such an important issue when to comes to tackling debt and financial exclusion, and calls on financial service providers to take a lead on helping current and prospective clients improve their numeracy. The other week I rang my bank to open a ... more

20 December 2017
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Poverty …Time for a rebrand?

Are we too posh to talk about poverty? It would seem so, judging by the latest report from the venerable Joseph Rowntree Foundation. ... more

5 December 2017
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Making flexible working work for you

Encouraging flexible and remote working can enable organisations to become more agile and better respond to the needs of their people. But how do we introduce flexibility and manage our culture effectively to avoid the ‘always switched on’ syndrome, while increasing outcomes? We spoke at the CIPD annual conference earlier this month about how you can ... more

23 November 2017
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Living with Lupus

16 months after my diagnosis, I am still coming to terms with what it means to live with Lupus. Lupus (Systemic Lupus Erythematosus) is an autoimmune disease where the body’s white blood cells attack the healthy tissues, resulting in inflammation to the joints, skin and internal organs. It is a life-long condition, there is no ... more

8 November 2017

Gen Up on Gen Z

Generation Z is sometimes referred to as the iGeneration. Born in the late 90s and through the 2000s they’re a diverse group of people who’ve never known life without the internet – they are digital natives. Gen Z are a key audience to instigating mass social change; 66% of teachers think current 14-17 year olds ... more

8 November 2017
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Restoring dignity and hope – Kenya’s fight against fistula

When you work in social change communications, you can sometimes feel a long way from the actual social change. Recently Laura Hedges, a senior consultant at Forster Communications, got the chance to experience first-hand the impact of the campaign she helped to develop and implement for Astellas Pharma Europe, a campaign that is tackling one ... more

8 November 2017
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Learning lessons in Lebanon

Accompanied by my friend and consulting associate, Dalia Farouki, the Middle Eastern leg of my book tour started with meeting the head of CSR at one of Lebanon’s best known banks and ended, via several other meetings, at the Suliman S. Olayan School of Business in the pristine grounds of the American University of Beirut (AUB). The first thing to ... more

8 November 2017
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Bringing diversity and inclusion into the heart of a business

Diversity and inclusion is increasingly recognised as being vital to business success because the benefits of inclusion and diversity are clear. A range of backgrounds, faiths, genders and ethnicities bring new ideas, innovation and practices that can vastly improve operations. There are countless reports and studies which show the impact increasing diversity can have on ... more

28 September 2017
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Two Steps Forward, One Step Back

Nudging has been fashionable for a few years as the key to creating behaviour change around all sorts of public health issues like smoking, exercise and healthy eating. But nudging can be exhausting because you have to keep doing it. Sustainable behaviour change needs more than the nudge, it needs initiatives that crack the hardest ... more

28 September 2017
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Should you believe everything you read?

There is a timely quote from the film, “The Man Who Shot Liberty Valance.” “When the legend becomes fact, print the legend.” The film was made in 1962 and set much further back in the American Wild West, which shows that fake news and sensationalism aren’t new concepts. However, both have probably never been as ... more

28 September 2017

Forster wins Britain’s Healthiest Workplace, for the second year running

Over 167 organisations and 31,950 individuals from across the UK took place in this year’s survey developed by VitalityHealth, which is now in its fifth year. Looking at nine different risk factors for employees including nutrition, physical activity, mental wellbeing, smoking, alcohol and sleep as well as workplace interventions, facilities and services it crucially gathers ... more

13 September 2017
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When the Drugs Don’t Work

As someone who has enjoyed summer music festivals for almost ten years, being around people using something other than alcohol to keep them partying is par for the course. About one in 20 people age 16 to 24 have taken ecstasy – a common festival drug – in the last 12 months, ONS figures suggest. ... more

24 August 2017
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Communication needs to be free from assumptions and biases

The Social Market Foundation estimates that raising disability employment to the national average would boost the UK economy by at least £13 billion. On average, disabled employees are just as productive as non-disabled people, have significantly less time off, fewer workplace accidents, and stay in their jobs longer. They have inside intelligence on the “purple ... more

24 August 2017
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Aim High

Beyond compliance – this is not a phrase to stir the soul, but encapsulated in those innocuous words is the difference between a responsible business and a progressive one. We should rightly celebrate some hard won legislation that compels organisations to improve their performance, such as recent ones on Gender Pay Gap Reporting and National ... more

24 August 2017
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Bridging the Gap

The term “hard to reach” is often used to describe a number of groups within society that are seen as difficult to engage with, those regarded as disillusioned with politics and democracy. Often this term is laid at the feet of youths, the illiterate, ethnic minorities, those who barely know or participate in democratic processes. ... more

14 August 2017

Transforming Lives in Kenya

We’re delighted that, last week, our groundbreaking campaign with Astellas Pharma Europe, Action on Fistula, won Excellence in CSR at the 2017 Communiqué Awards. Launched in 2014, the Fistula Foundation’s set out to transform the lives of women in Kenya living with fistula: an injury caused by prolonged obstructed labor. Supported by a grant from ... more

12 July 2017
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Business and Society

To support the launch of “Core – How a Single Organizing Idea can Change Business for Good”, we teamed up with Neil, Be Inspired Films and the Ipsos Sustainable Development Research Centre to host an event that would bring together businesses and experts in sustainability to discuss the ideas raised by the book. Looking out ... more

SOI – an idea whose time has come

This book has had a long gestation. I’ve spent twenty five years working with organizations of every type and flavour from across the globe – multinational businesses, charities, tech start-ups, faith organizations – and there was always one quality which really marked out the good ones; they had absolute clarity in their reason for being ... more

11 July 2017
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Time for change

New Ipsos MORI research released today by Forster Communications in partnership with Neil Gaught & Associates highlights the public’s strong belief that the current way of doing business isn’t working, and their desire to see business do more to make a positive difference. Just 18% of UK consumers agree the current economic system is working ... more

Responding to terrorism – head versus heart

Our office was closed early last week as it was inside the police cordon surrounding Borough Market following the London Bridge terrorist attack. It was a real jolt to see such a familiar place sealed off with police tape, to see the rubbish dropped in panic on the Saturday night still lying in the gutter. ... more

15 June 2017
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The gig economy: the role of responsible employers in correctly classifying their workforce

What do Uber, CitySprint, Excel and Pimlico Plumbers have in common? They have all been found by employment tribunals to have wrongly classified their workers as self-employed independent contractors. By doing so, they have denied them workers’ entitlements such as paid holiday and the right to be paid the national minimum wage. There are further ... more

15 June 2017
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Progress never sleeps

Progress isn’t easy. A lot of the time it feels like you are swimming in treacle, thrashing about and making little headway. Even worse, it can feel like one step forward and two steps back. That is why it is important to take the time to reflect on and celebrate when real tangible progress is ... more

Managing mental health at work

Mental health is in the news more than ever;  whether it’s the royals launching the “Heads Together” campaign, the positioning of mental health in the major party manifestos in the run up to this year’s general election, or that mental health related sickness absence is overtaking muscular-skeletal conditions in non-manual employment, it’s clear that there ... more

The battle between head and heart

Working in social change PR inevitably means working with emotionally-charged topics more often than not. It’s rare to have a week at work that’s simple “business-as-usual” given that you might be developing an awareness campaign on FGM one week and promoting fundraising for children’s mental health support the next. Our brand of PR isn’t champagne ... more

11 May 2017
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Time to change the beat

6th April is often a milestone date in the UK, the start of the new tax year and the date when many of the policies and legislation introduced in the preceding budget come into being, like the requirement for employers with more than 250 employees to report on their gender pay gap … Such legislation ... more

5 April 2017

Promoting the work of the Infection Prevention Society

We’ve been selected by the Infection Prevention Society to help position the organisation as the UK’s leading authority on infection prevention and control. We are supporting the organisation– which represents around 2,000 healthcare professionals working in infection prevention and control – with media engagement to highlight its value to patients, healthcare providers and wider society….. ... more

5 April 2017

Why the gender pay gap is still a problem – and how flex could fix it

There’s no question that the gender pay gap is firmly on the agenda. From today, all organisations with more than 250 employees are legally required to collect data on the gap between the average hourly pay of the men and women who work there. And they’ll need to report on their figures by 4th April ... more

5 April 2017
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Businesses need a clear head to tackle modern slavery

Kate Garbers, Managing Director at Unseen – a charity working towards a world without slavery, highlights the importance of transparency for businesses seeking to do something about modern slavery, particularly in industries with complex supply chains…   1. Given its scale, why is slavery still essentially invisible? I am not sure it is invisible; I think we don’t always know ... more

28 March 2017

Spotting the Signs of Labour Exploitation

Paul Fearn, Communications and Information Officer at Gangmasters Licensing Authority explains why the organisation exists and the steps that they are taking to protect vulnerable workers from exploitation… The Spotting the Signs booklet lists the known indicators of forced labour – a form of human trafficking, please click here to view and download the booklet. If you ... more

27 March 2017

How we can break barriers to protect refugees

It is a stark fact that half of refugees in the UK are currently unemployed, compared to the national average of 6%. This is despite refugees having higher levels of education, skills and qualifications than the UK average and possessing an eagerness to work and being mostly of working age. This can mean, without support, ... more

27 March 2017

Hotel industry leadership to tackle modern slavery

As a major business sector involving millions of people, the hotel industry faces the undeniable risks of modern slavery. Hotels can unknowingly be used to traffick victims of sexual abuse, and those looking for employment (often in lower skilled roles such as cleaners and maids) may be forced to work against their will or mistreated ... more

26 March 2017

Businesses must be at the centre of the fight against modern slavery

Kevin Hyland challenges organisations to tackle modern slavery head on… more

26 March 2017

Talking is critical if we’re going to break the modern slavery taboo

Modern slavery remains a real and present issue which society must face up to. There are an estimated 13,000 people living in modern slavery in Britain and 21 million worldwide, of which 1.2 million are children. It is often hidden and hard to identify but – partly thanks to the introduction of the Modern Slavery ... more

26 March 2017

If we ran the country (or at least the communications bit)

Leadership has always been important, but it is particularly so as we enter the uncharted waters of Brexit. Our current (unelected, remember) Prime Minister is a case in point – someone who needs to show the right kind of leadership while navigating a divided country through at least two years of uncertainty and disagreement. We ... more

22 March 2017
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The state isn’t the only game in town

Budgets generally leave many feeling disappointed, particularly those campaigning on a specific issue. When the media does its traditional winners and losers analysis of the impact of a budget, the loser column tends to be the longer one. For most organisations campaigning for change, their responses generally begin with a variation on “We’re disappointed that ... more

9 March 2017
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Men and babies

Job done, we’ve got equality in our workplace, so what’s the problem? It’s tempting to think that from the comfort of a female-empowered office like ours where our CEO is a woman, we have no gender pay gap, and where I have recently returned from maternity leave into a four-day-a-week role as a senior consultant. ... more

9 March 2017
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#BeBoldForChange – our gender pay gap

Today marks International Women’s Day and with the new government legislation around gender pay gap reporting being introduced next month, debate around the causes behind and best ways to tackle the gender pay gap is louder than ever. The recently published CIPR #StateofPR report shows that women are disadvantaged at all levels in terms of ... more

8 March 2017
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Britain’s Healthiest Workplace – webcast

After being named Britain’s Healthiest Workplace, an award developed by VitalityHealth and delivered in partnership with the University of Cambridge, RAND Europe and Mercer, we recently joined GlaxoSmithKline and Phoenix Group to share our experience of taking part in the study. From innovative cycling policies to training our line managers on mental health, we know ... more

6 March 2017
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Aviva: The business case for supporting staff with caring responsibilities

Employers for Carers estimates that one in nine workers are carers and one in six of these will leave the workforce due to their caring responsibilities. For Aviva UK that’s 1,700 carers, of which 300 are in danger of leaving. In the current economic climate it is an important time to retain skilled workers rather ... more

9 February 2017
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Making the target a reality

When it comes to encouraging urgent action on a specific issue, it helps to have a real and significant target or statistic. That is certainly the case when it comes to the need to increase the number of people aged 50 and over in employment. While there is a rise taking place (9.8 million were ... more

9 February 2017
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Businesses unite in a bid to make the UK economy ‘fit for the future’ by backing sustainable development

Over 80 major businesses have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals in the UK and overseas Open letter to Prime Minister says sustainable development is essential for long term prosperity and the wellbeing of future generations Letter is published on the eve of the ... more

Planet Earth – life after telly

Harry Day looks at the communications challenge of turning us from passive consumers of amazing nature documentaries into active participants in protecting our natural world. Watching the stunning David Attenborough documentary Planet Earth II, it’s impossible not to be captivated by the wildlife. From hatchling iguanas being dramatically chased by snakes to the bears dancing ... more

5 January 2017

Talking – the first step to making business work for all

Our CEO Amanda Powell-Smith wonders – what would the world look like if the vast majority of businesses focused on being a force for good as well as generating profits? We might soon find out if the current appetite and interest in mission-led business blossoms into something more substantial. With the many and various body ... more

5 January 2017
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The all-seeing eye

If my four year old daughter was ten years older, she’d be livid at the intrusive view my wife and I have of her time at school. We can peer into her daily life in a way that previous generations couldn’t have dreamt of. But this isn’t some form of Foucauldian hell for us to ... more

13 October 2016

It’s all about the application

In the lead up to FutureFest last month, Nesta carried out a survey which revealed that more people would rather live now than in 20 years’ time. Geoff Mulgan, Chief Executive at Nesta, reminded us that our future is a choice; we have an opportunity to change this fear into possibility. “The concept of the ... more

Identity crisis for charities

As umbrella terms go, “charity” is a pretty good one to be lumped in with, certainly better than political party or bank. Despite the recent and worrying decline in public trust and confidence in the charity sector, there remains a huge well of public goodwill. It isn’t just the public either – 69% of MPs ... more

15 September 2016
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Forster Communications is the only UK PR agency to receive global award for good business practice

Forster Communications has won two Best for the World awards from B Lab, the non-profit organisation that serves a global movement of business seeking to be a force for good. Forster scooped wins in both ‘Best for Workers’ and ‘Most Overall Community impact’ categories, making it the only UK based PR agency to win an ... more

7 September 2016
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22 years: Proof Positive

We’ve been thinking positively and working with our clients to make real positive change for the last 22 years. Here are just a few of the things we’re most proud of which show that if businesses, governments, charities and people work together, we can make good things happen…   In 2003 we created Seeing is ... more

Can the heroes of Rio really inspire a nation to get fit?

There had been hopes that London 2012 would be a turning point in the nation’s health, and that the legacy of the Olympics would be to inspire people to walk, run, swim and jump in large numbers. Alas, the warm glow did not last beyond that Olympic summer and there is no evidence to suggest that Rio will be any different. ... more

25 August 2016

Now it’s cool to be kind – how to tempt in the millennials

Research by Net Impact has revealed that nearly 60% of millennials say they are willing to accept a smaller salary in order to work for an employer that shares their values. ... more

18 August 2016
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Modern slavery

Theresa May has made it clear that as Prime Minister she is determined to continue the mission against modern slavery, which became one of the hallmarks of her time as Home Secretary. Within a couple of weeks of moving in to Number 10, Mrs May set up the first ever government task force on modern ... more

9 August 2016
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Watch your language to reap the business benefits

An age-shift is underway in society. People are living longer but we haven’t yet fully woken up to the value of older adults. Just check out the language often used to talk to or about older people – demeaning and diminishing words and phrases that reinforce ignorance and institutional ageist attitudes. In terms of their ... more

13 July 2016
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Combatting ageism, fear and loathing in Brexit Britain

For many years ageist attitudes and behaviours have gone unchallenged in the UK. With Brexit deepening the generational divide and triggering an outpouring of ageist vitriol, the need to tackle age discrimination is now more urgent than ever before.  As we grapple with the ramifications of the EU Referendum result, one thing is abundantly clear: ... more

7 July 2016
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That was then, this is now

Here at Forster we have spent the last week or so mostly sighing – with resignation, exasperation, discombobulation, surprise and disappointment. However, you can only be struck dumb for so long, and we’ve pulled ourselves together specifically thinking about what all this means for the voluntary sector. Let’s start with a statement of the obvious ... more

4 July 2016

Forster calls on PR industry to act on mental health

We have been working with Business in the Community and Public Health England to develop a new free toolkit for employers to act on mental health – and now we want it to change they way the PR industry promotes mental health in its own workplaces. With one in six employees currently experiencing problems, mental ... more

17 May 2016
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Mental health? We’ve barely started

People remember the headline ‘Bonkers Bruno’ from the Sun, one of the saddest and most misguided headlines ever published. But the article that was printed beneath it was just as corrosive. It described the retired boxer Frank Bruno as “a nutter” who had been “locked up”. We have come a long way since those days ... more

17 May 2016

Taking a lead on workplace mental health

So much is written about mental health in the workplace and plenty of advice is available on how to protect and support employees. But many organisations still fail to act – are they confused by where to start, shackled by the stigma that still surrounds mental health, or have they simply failed to understand the ... more

17 May 2016
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Where next for mental health in the UK?

Mental health has come a long way over the last decade or two but there is still more that can be done to ensure appropriate products and services are in place to help. We asked some of our clients and associates working in mental health to share their thoughts. You can join the conversation by ... more

17 May 2016

Is business changing for good?

On the eve of Responsible Business Week 2016, two events stand out, showing both how far business has come and how far it has yet to travel. First, institutional investors voted against the £14 million remuneration package awarded to Bob Dudley, the chief executive of BP. It was the biggest ever revolt against excessive boardroom ... more

18 April 2016

Our panel debate with Change.org

Panel debate hosted by Change.org and Forster Communications exploring why deeper and sustained relationships with customers, donors and supporters are more important than ever to achieve lasting social change. ... more

14 April 2016
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