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London Repair Week

This week (12 – 18 October) we have been thrilled to help launch London’s inaugural Repair Week which celebrates and showcases examples of and opportunities to reduce throwaway culture by encouraging repairing across the capital. A survey carried out by London Recycles challenged assumptions that Gen Z are more likely to be the throwaway generation, ... more

12 October 2020
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All talk and no action

Sustainability is a constantly evolving discipline. The buzz words, the must-do actions, the petitions to sign, the initiatives to engage with, are changing and growing in number all the time. It can be hard to keep up, and it can feel even harder to sound like you’re keeping up. But how important is it, really, to know the lingo when it ... more

15 September 2020
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BOLD THINKING, BRAVE ACTION

We’ve teamed up with CAF to produce a new report from leading voices in sustainability.   In ‘Bold Thinking, Brave Action’, we interviewed 11 leading figures in sustainability from across a host of businesses to create a blueprint for turning a desire for sustainable change into reality. Participants included representatives from Anglian Water, Ella’s Kitchen, Iceland ... more

21 July 2020
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Future forwards

Now is not the time for half measures. Even before the pandemic knocked the world sideways, we were already waking up to the climate emergency and seeing the impact of yawning inequality on society. Carrying on with business as usual while trying to mitigate the worst excesses of that model isn’t and never has been ... more

21 July 2020
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How to make corporate and charity partnerships work to create maximum impact

There is no doubt that for many charities it is a difficult time. Fundraising, while never easy, has become even tougher with many of the staple formats unavailable and previous donors unable to give. With everything in flux, it is hard to know what the future will look like, but it is extremely likely that ... more

Understanding behaviour change is central to building back better

Our skies are clearer, the air is fresher, and the roads (were) quieter; there is deep reflection, at least in some quarters, on how we can use this moment as a catalyst to permanently alter our lifestyles and create longer term environmental change. But we won’t achieve it just with hope and wishful thinking. The ... more

Racism – it isn’t us and them, it’s us

I don’t feel very powerful most days. But I’m cloaked in power, as are the other senior leaders at Forster. Those levels of privilege may vary, a private education here, the male chromosome there, but there is one area that is entirely consistent – we are all white. ... more

A green recovery is vital to building back better

Today is World Environment Day, which comes amidst growing momentum around calls for a green recovery from the coronavirus crisis. Boris Johnson has urged countries to “build back better”, committing to “a fairer, greener and more resilient global economy". Earlier this week, more than 200 major companies signed a letter to the prime minister, urging him to "deliver a clean, just recovery". And yesterday, Greenpeace published its manifesto for a green recovery. ... more

5 June 2020

What I’ve learnt from living at home during a crisis

As a newly appointed Junior Account Executive, still finding my feet in communications, to suddenly be working from home during the lockdown has been a whirlwind experience. I never thought I would be working from home this much until much later in my career. After many weeks of trying to adjust to the “new normal” ... more

28 May 2020
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Now’s the time for visibility

I’ve done a fair amount of training and consultancy around communicating in a crisis over the years, complacently believing that for many of the participants, it would remain a store of unneeded knowledge and approaches. Well, as far as crises go, it’s Christmas and for many organisations, pretty much everything they are putting out currently, ... more

20 May 2020
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Ten sustainability signals for the new normal

While the overriding requirements for sustainability do not change as a result of the coronavirus pandemic, new priorities have emerged with implications for both action and communications. The response to the coronavirus pandemic has been incredible. Our basic instinct to help others has risen to the fore and manifested itself in many forms, from informally ... more

There’s no ‘I’ in purpose

As I sit at my bespoke home-working space – or “kitchen table”, as it’s more commonly known – I’m chasing a client for late payment of an invoice, one that predates the current troubles we are all facing. This will be an all too familiar feeling to many working for an agency, particularly if you’re ... more

16 April 2020
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Communicating with kindness

COVID-19 – such an anodyne, anonymous collection of letters but one that has thrown the world off its axis and fundamentally changed millions of lives at a bewildering speed. It has also spawned an avalanche of communication from pretty much every organisation under the sun. If you are not currently self-isolating from this deluge you ... more

30 March 2020
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Tackling isolation through digital innovation

Last week brought to a close, a 10 month project which we have been working closely with our client Nesta Challenges and Department for Digital, Culture, Media and Sport (DCMS) on, to launch the Tech to Connect Challenge – an England-wide competition to scale tech-based solutions to reduce social isolation. Tech can be alienating or ... more

Changing hearts and minds

When was the last time you changed your mind on an important issue? For many people, the answer is likely to be ‘a long time ago’. There’s no doubt we’re living in divided times. So, it’s important to understand why people feel the way they do, how to connect across divides, and ways to help ... more

11 March 2020
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Where’s the action on International Women’s Day?

It’s International Women’s Day. Which means a lot of things are all happening at once. We’re celebrating the truly amazing achievements of women around the world. We’re also calling for equality of opportunity and recognition. Richard Herring is no doubt spending the day on Twitter reminding disgruntled users that, yes, there is an International Men’s ... more

Our pioneering plan to be climate positive by 2023

In July 2019, we declared a climate emergency. We became one of only a handful of agencies to publish a climate disclosure report and we joined the Business Declares Network. In December, we became one of 500 companies worldwide committing to net zero by 2030. But that is not enough. To kick start 2020, we ... more

16 January 2020
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What a difference a year makes

My 2019 calendar social impact story reflects on a year when we finally started to wake up to the threat of the climate emergency… January   We kicked off the year in our fabulous new offices. A quiet but important policy came into effect with the revised Corporate Governance Code strengthening director responsibilities for listed companies ... more

Three Weddings and a Dress

It started with someone borrowing trousers for fancy dress, then something for a wedding, a graduation and so on. We now swap Winter coats for whole seasons and lend each other entire holiday wardrobes. At Forster, our ever-increasing understanding of the environmental and human cost of fast fashion meant that many of us no longer ... more

Along for the ride

After having the luxury of living a ten-minute walk from Forster since we relocated to Whitechapel at the end of 2018, I found myself facing the dreaded London commute once again when I moved house in September this year. Aside from the fact I didn’t want to be crammed amongst commuters on the underground, I was ... more

17 December 2019
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Ideas plus people – the equation for better health

Big problems need radical ideas and action and they don’t come much bigger than improving health. In 2019, Forster has been helping clients promote radical ideas and inspire action off the back of them. The partnership we helped create between the Daily Mail and Helpforce inspired 33,000 people to volunteer with the NHS in 2019. ... more

17 December 2019
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Small and many is powerful

The cheerful gentleman on the right in this photo is Robin. He is a resident at Etheldred House, a care home in Histon, Cambridgeshire, where I live. Robin suffered a brain injury a few years back and now needs care support. He is unusual in that he is resident in the same care home as ... more

17 December 2019
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Reach out and connect

Back in 2013, the health secretary described loneliness among older people as “our national shame”. Fast forward to 2019 and more than nine million people in the UK say they “often or always” feel lonely. The loneliness epidemic isn’t new, and we are doing more to tackle it at a systemic level, but it often ... more

17 December 2019
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Eating for the future

Four years ago, I looked at what I could do to tackle climate change and came up with six areas for not only myself, but for anyone who would ask. 1.) How you vote 2.) What you eat 3.) How you travel 4.) How you waste/recycle 5.) What energy you use 6.) Where you spend ... more

17 December 2019
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Fashion, fashion, fashion.

I cannot deny the joy I get from a retail fix. Unfortunately for my bank balance doesn’t feel the same. At fifteen, I self-identified as a shopaholic. I was always lining up outside East London charity shops or trotting around South London looking for the latest vintage pieces for the outfits that I had already ... more

Consumers can’t sit back on decarbonisation

The Business Green Technology Festival was packed to the rafters with brilliant people doing brilliant things. Solid, sensible and impressive solutions in Clean Tech. Commercial savviness at the core, and the kind of products and innovations that make you wonder why we haven’t been living with them for years – whether it is Ripple Energy’s ... more

12 December 2019
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When funders get active

Big problems abound and urgent action is required to tackle them. Perhaps it has always been that way, but something has changed and there is an exciting shift in how many social funders are ramping up their approach to positive change. It is marked by a decisive move towards being more active and taking a ... more

21 November 2019
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Achieving environmental ambition is everyone’s business

Bold ambitions on achieving net zero, removing single use plastics, running fast food toy take-back schemes and transforming supply chains, fill our daily news feeds. This is a good thing. It shows how environmental issues and the climate emergency have massively catapulted into our collective consciousness. But ambition and easy-to-get-away tactical comms initiatives are just ... more

21 November 2019
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Money Talks

It has been an incredible year of change. Business leaders, politicians and the public alike are approaching 2020 with recognition of the climate emergency and a desire to do something about it. But change costs money – and it’s up to all of us to help. While the UK Government and a wide range of ... more

21 November 2019
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WE DECLARE A CLIMATE EMERGENCY

View our signed Climate emergency declaration here Read our Climate Disclosure Report here more

19 September 2019
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Where we are, where we want to be

Where we are, where we want to be Forster has been living and breathing sustainability issues for our entire existence and central to that is our commitment that we always walk the talk. Even before we became a founding UK B Corp, we were committed to being transparent about our impact – good and bad ... more

Listen to be heard

Membership organisations are under intense pressure.  They need to retain their current members, build their membership base and generate income in order to optimise the services they offer. With resources limited on both sides – as members rigorously evaluate how they prioritise spend and organisations strive for efficiency – we are seeing different reactions. Some ... more

27 August 2019
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Movements – the Holy Grail for social change or the voluntary sector’s magic unicorn?

I was recently asked to come and do a short talk about movements at a civil society event, partly because I’ve worked on a few recently for charities and businesses, and partly because Forster has a long history of developing and promoting movements for social change. The first thing I do before giving a talk ... more

29 July 2019
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Declaration is a starting point but action is everything

Just over a month ago, Extinction Rebellion (XR) called upon advertising agencies to “Declare a climate & ecological emergency and act accordingly.” Recognising the urgency of this and our role as communicators, we have joined an industry-wide movement that goes live today. Declaration is a starting point but action is everything.  Our purpose as a ... more

8 July 2019
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Tackling isolation through innovation

We’re working on a great project with Nesta Challenges at the moment, relevant to all civil society organisations working to address social isolation. Tech can be alienating or divisive for those that are isolated, so we want to help civil society translate their knowledge into good ideas for new ways to connect people. The prize ... more

21 June 2019
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Finding your opportunity point

Following the publication of our blog on Edie, CAF and Forster Communications brought together sustainability leaders from a range of industries to discuss sustainability leadership and identify opportunities to inspire action and greater collaboration within and beyond their organisations. We were delighted to have David Croft, Global Director of Sustainability at RB, and Hil Berg, ... more

17 June 2019
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London Circular Economy Week

We are busy building up to London Circular Economy Week taking place from 10-14 June which will showcase and celebrate circularity in the capital. It will involve a series of events and workshops to encourage businesses, charities and social enterprises to take a more circular and sustainable approach to the built environment, plastics, food, textiles ... more

29 May 2019
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Forster’s Fashion Revolution: Swish Swish

While Greta Thunberg and Extinction Rebellion have been leading the growing global protest against climate breakdown, behind the front-page news another insurgent week has been bubbling away. It’s a revolution: a fashion revolution. Forster has long supported the need to rethink how we buy clothes and reduce the impact it has on the environment. We got ... more

29 April 2019
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Community Buy-In: Turning Employees from Cynics to Storytellers

First published on Sustainable Brands. As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. Yesterday, Unilever reported mixed progress towards achieving its ambitious Sustainable Living Plan goals; and in the past week, Amazon was both accused of pulling back on its 100 per cent ... more

26 April 2019

Destinations are great, but journeys are important too

Read the full report here There has been a sea-change in the business sector over the last generation, where the focus on how organisations can operate ethically and sustainably has moved from the margins to the mainstream. Those responsible for corporate responsibility or sustainability now sit at the top table in many boardrooms. The voluntary ... more

24 April 2019
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Improving access to free mental health training for SME’s

Our ambition is to help give people access to the products, information and services they need to support their health, and the confidence and ability they need to use it to live well. Which is why we are so proud to be involved in the development of a new e-learning tool for SME’s. Small and ... more

16 April 2019
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Turning sustainability cynics into storytellers

Your business purpose is clear and you have a strong social change ambition – but now it needs to become a reality.  How can you find the tipping point where ownership shifts from a few individuals to a company-wide culture that is hardwired into decision making and behaviours? Typically, employees will be segmented according to ... more

Forster Communications partners with Cello Health Communications to deliver new sustainability offering to the Pharma industry

Cello Health Communications and Forster Communications say the combined strength of their specialist experience in understanding the pharmaceutical industry and sustainability communications will unlock existing potential and help bring sustainability to life Today Forster Communications and Cello Health Communications announce their joint endeavour ‘Sustainable Pharma Futures’ – a new service developed specifically for the pharmaceutical ... more

19 February 2019
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edie Sustainability Consultancy of the Year win!

We are proud to have been named Consultancy of the Year at edie’s Sustainability Leaders Awards last night. It’s a testament not only to our amazing team but to all of the pioneering organisations we work with to push the sustainability agenda and drive tangible social action. It is fantastic to see recognition for the ... more

7 February 2019
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The Wates Principles and the $1.8 billion opportunity for pharma

In December, the Wates Principles were published as new guidance for large private companies, reiterating the need for them to behave in a way that benefits society as well as the economy, building trust and confidence among all stakeholders. It is an important moment, recognizing the impact of the private business sector, and sits alongside the revised ... more

7 February 2019
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Could the future of high streets help drive a more sustainable economy?

In high street stores only a short hop from home I can mend my own jeans, screen print a T-shirt, fix a flat tyre or even build a whole bike from scratch – all at thriving independent businesses. Last weekend, I spent a good 3 hours tinkering with my bike whilst a patient London Bike ... more

28 January 2019
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Every employee an ambassador

We are delighted to have been recognised as one of Britain’s Healthiest Workplaces for three years running – coming in with a silver medal at today’s awards among some of the UK’s most pioneering organisations. It would be easy for me as CEO to take the credit, but I know that the consistency of our ... more

16 January 2019
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Two new consultants join the team

We are excited to welcome Phoebe Calcutt and Ayesha Gardiner to the team, bolstering our ambition to help achieve the SDGs through game-changing communications. They bring their sustainability and consumer communications expertise to a portfolio of clients that include KPMG UK, Astellas Pharma Europe, World Animal Protection, National Citizen Service, RSPCA, Y Care and Evelina ... more

12 December 2018

Will the new code crack it?

This week, the Wates Principles were published as new guidance for large private companies, reiterating the need for them to behave in a way that benefits society as well as the economy, building trust and confidence among all stakeholders. It is an important moment, recognising the impact of the private business sector, and sits alongside ... more

Time for charities to show their workings

Scandal – if it were a commodity that could be traded, some investors would have become seriously rich this year as we have been drowning in the stuff. It is hard to think of a sector that hasn’t been hit by scandal in 2018 and sadly that includes civil society. The Oxfam abuse scandal put ... more

12 December 2018
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Transforming NHS volunteering

We launched Helpforce to the public via an exclusive, in depth interview with David Brindle in the Guardian on 6 December 2017. On 1 December 2018, the Daily Mail filled eight pages to encourage people to pledge time to support the NHS, yielding an incredible response from people of all ages across the country – ... more

12 December 2018
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A heart-warming story for Christmas

Ever wondered “What’s the point?” As individuals, we can feel like tiny little figures tossed on the waves of issues we don’t feel we have any control over. Don’t worry, this isn’t a blog about Brexit (life’s too short), it’s about the issues we care about, large or small, and not feeling there’s anything we ... more

12 December 2018
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Stuff Stuff

Sitting comfortably? You might not be come 5 o’clock on Christmas Day when you’ve hoovered up the traditional lunch and tucked into the cheese and chocolate selection as a wholly unnecessary follow-up. There is, of course, nothing wrong with a blow-out every now and then but beware of anyone who wishes that “every day was ... more

22 November 2018
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Person centred social care – is it too much to ask?

You could hear a pin drop as the all too familiar stories were told. One from a council worker who is trying to provide assistance to an elderly couple in their home. His physical condition is deteriorating, but the only person whom his wife – managing some mental health issues of her own – trusts ... more

16 November 2018
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Are you preparing for change? 4 key planning considerations for charity leaders

It’s that time of year again.  Charity leaders will be in the middle of planning for 2019/20, reviewing the nuts and bolts of operations and making budget decisions. At a time of intense political and economic uncertainty, there is one thing we can all be sure of – each CEO will want their organisation to ... more

6 November 2018

Ready to eat: How far should a brand go to accommodate?

The last few weeks have seen the tragic story of Natasha Ednan-Laperouse spun out across the media, naming and shaming Pret for not doing enough to protect people with allergies. So, how far should businesses go to accommodate allergy sufferers and where does personal responsibility fit in? Accommodating is such an innocuous word, but for ... more

6 November 2018
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Adapting communications to changing lives

Earlier this month saw the publication of the government’s loneliness strategy and there is much to applaud in it. Firstly, it is great to even have a strategy for such a critical public health issue, and secondly, it is fantastic to see businesses such as Royal Mail playing an active role in tackling it. It’s ... more

26 October 2018
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Forster revealed as ‘Consultancy of the Year’ finalist

Some exciting news this Monday morning- we’ve been shortlisted for edie’s Sustainability Leaders of the Year award in the ‘Consultancy of the Year’ category! After a record breaking number of entries, this year’s shortlist is made up of 10 consultancies that are together redefining what it means to be a sustainable, ethical and responsible business. A ... more

22 October 2018
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Social media: more than just chatter

Love it or hate it, social media is an integral part of any campaign or news release. With entire teams dedicated to creating content, it can sometimes feel that your social media output is all that matters. But, when used correctly, social media is an incredibly powerful tool for insights. Recently Vice launched Recognise Me ... more

19 October 2018
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Mental health – from awareness to action

Awareness and understanding of mental health has dramatically increased in the last 20 years, thanks in part to pioneering campaigns like MindOut for Mental Health that we helped to create. Yet, one in four people in the UK still experience mental health problems each year[1] and it cost 300,000 people their jobs[2]. Within the UK, ... more

9 October 2018
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Employers need to prioritise flexibility

We have produced a diverse range of toolkits for employers recently, on behalf of Public Health England and Business in the Community, the most recent being one on domestic abuse which launched this summer. The issues we’ve covered are very different, but there is a common thread that runs through them all – the importance ... more

21 September 2018
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Five ways to tackle racial discrimination within recruitment and in the workplace

Over the past two decades, educational attainment and employment has risen across Britain, especially amongst ethnic minority groups. The proportion of black men getting a degree has increased by 24%, compared to 15% for white men. [1] So, why is it that black male graduates are earning hourly on average 17% less than their white male ... more

22 August 2018
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We need safe spaces to challenge the status quo

Every year the UN celebrates International Youth Day, and this year the theme is Safe Spaces. A ‘safe space’ is not a tangible or physical location, more a descriptor of a culture in which people can share their experiences without judgement, in an environment where they can exist free from violence, harassment, or hate speech. ... more

SDG immersion: Breaking down barriers for business

Originally appeared on edie.net July 2018. Four days at the UN High Level Political Forum on Sustainable Development Goals (SDGs) is undoubtedly an immersion process. It’s also a good way to gain perspective – I learnt as much by the things that weren’t said as those that were. For all the leadership talk about “three ... more

27 July 2018

Delivering the Sustainable Development Goals is everyone’s business but how do you convince everyone else of that?

This week Measuring Up, the first comprehensive assessment of the UK’s performance against the SDGs, was released. It makes for tough reading. The UK is performing well on only a quarter of all the goals, and the profound problems of poverty and malnutrition are on the rise. This matters for every business in the UK ... more

You are not alone

How do you solve really big problems? The answer never changes but always bares repeating – by working together. There is of course something very romantic about a lone visionary labouring away in a lab / garage / garden shed to conjure up game-changing inventions, innovations and insights, but the reality is far more likely ... more

Forster revealed as ‘Consultancy of the Year’ finalist

The shortlist for the Campaigns for Good Awards – the new initiative from PRWeek, Campaign and Third Sector – has been unveiled and we’re delighted to be named as one of the three agencies in the running for ‘Consultancy of the Year’.  The Awards are pitched as an opportunity for agencies, charities, NGOs and public bodies ... more

2 July 2018

How are we helping get more underrepresented groups into employment?

Advances in technology and the economic case for getting more underrepresented groups into employment highlight the need to support and deliver better services and resources for learners and job seekers. This Employability Day #EmpDay18 we’re celebrating businesses actively making a difference, improving society and changing lives in this area. Working with Young Women’s Trust, we ... more

28 June 2018
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Sustainable transport at Forster

Here at Forster we’re big advocates of sustainable transport. So much so that we encourage and support all of our staff to either cycle or walk to work. Included in our employee benefits programme are the following: Peddle points: 5 minutes additional holiday for every return journey walked or cycled to work Free company loan ... more

6 June 2018
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How can we ensure the PR industry is more diverse?

13% of the UK population is black, Asian, mixed or other ethnic group – we are a pretty diverse society but that isn’t reflected in the PR industry, as it is in so many other aspects of British life. Does it matter? If you believe that drawing talent from the widest pool possible and that ... more

31 May 2018
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Effing up but owning up

In light of the recent Oxfam scandal, brands and charities must take a closer look at their history – especially the areas they’d prefer to forget. Every big brand will have a skeleton or two in their closet. It’s practically unavoidable in multi-national large scale companies; especially in the case of charities. For every amount ... more

8 May 2018
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Put away the paint tins

Employee volunteering seems to be growing up, if the number of organisations offering to help employers create schemes is anything to go by. While David Cameron’s 2015 announcement on introducing a mandatory 3 days volunteering leave has come to nothing, the culture of supporting employees to volunteer is well established – most large employers will ... more

8 May 2018
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Sustainability leadership: It’s all about the journey

Originally appeared on edie.net in April 2018. There’s nothing new in businesses taking a leading role in social change, but there’s growing evidence that it is beginning to happen on a scale we haven’t seen before. Amidst widespread concern around the complex global issues facing us all, there’s increasing prevalence of fair business models and ... more

27 April 2018

Our gender pay gap

We check and report on our pay differentials each quarter to the Board to follow best practice, and this is the second year we are publishing them, alongside our commitment to our to the Government’s Think, Act, Report campaign. Given such a large difference from the figures last year, it demonstrates how with such a ... more

1 April 2018

We must share our stories to challenge the status quo

International Women’s Day is the day of the year that women celebrate each other’s strengths and empower each other in the next step for gender equality. It’s the day where we herald the heroic, shout out for those that are making changes and give a hand of support to those that are in need. Being ... more

8 March 2018
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What are you waiting for?

What if all companies were forthcoming and honest about their mistakes or successes? With the deadline for gender pay gap reporting only a blink away, and a call from the government for employers to publish their ethnicity pay gap, transparency is no longer optional. And whilst some organisations are still not convinced that the new ... more

8 March 2018
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Working for change: six weeks with Forster

Anyone who has done work experience for the first time can relate to that feeling of trepidation as you approach the office door on your first day. As I journeyed to London Bridge to begin my placement with Forster, I had a nagging sense of dread that by the end of the six weeks, my ... more

8 March 2018
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Turning policy into living, breathing practice

Being a PR professional can be hard. No one really understands what we do; and those that have some idea often don’t like the sound of it. We tend to have clients on one side and journalists on the other. We’re a service industry with deadlines and jobs that don’t always fit into the 9-5 ... more

31 January 2018
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Think Global, Act Local

PR agencies spend a lot of time talking about living their values, for themselves and their clients. It is an important thing to do in an industry that gets shaken by scandals like Bell Pottinger every few years, where companies have forgotten that this mantra needs to be practised and not just preached. It was ... more

Improving health

We have been named ‘Britain’s Healthiest Workplace’ for the past two years by Vitality Health and ‘Best for the World’ for in the staff, overall and long term categories by the B Corps movement, but we wanted to dig into more detail, to understand where we’re doing best and where we could do even better. ... more

25 January 2018
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Society and the environment – our impact

No matter how innovative and progressive we are on improving health through our clients and employees, we also do our best to reduce our environmental footprint and have a positive impact on our community. Here are some of the things we have done: Staff volunteering: all our staff volunteered for a day for FoodCycle, creating ... more

25 January 2018
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Our people – our impact

The health and wellbeing of our people has always been incredibly important to us. It is great for staff and it is good for business. We have created a comprehensive wellbeing programme over the past two years and produced some impressive results: Sessions with nutritionists and mindfulness experts. Regular lunchtime running and walking clubs. Exercise ... more

25 January 2018
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Living Well

Encourage people to live well and we can reduce the incidence of health conditions such as diabetes, heart disease, and cancers, and so ease the strain on our health systems and help people live healthier, happier lives. This is no better illustrated than with the case of diabetes – a largely preventable life-changing condition that ... more

25 January 2018
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Shining a light

Since Forster’s inception, we’ve been proud to shine a light on issues that are considered taboo or ignored by others. Back in 2003, we launched the first ever integrated mental health campaign – MindOut – at a time when mental health was still very much a taboo topic. Back then, we helped raised awareness, smashed ... more

25 January 2018
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Health – Looking ahead

Giving people access to the products, information and services they need to support their health, and the confidence and ability they need to use it to live well. That’s a big goal, so we have broken it down into a series of commitments and targets covering each of our spheres of impact ... more

25 January 2018
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Can money really ever be good?

The fact you are more likely to divorce your spouse than change bank accounts is so well cited that it’s a cliché. There are, obviously, a thousand reasons why this is the case. But, one of them certainly seems to be apathy. Or at least a feeling that not much would change by changing the ... more

Shared parental leave: the ultimate balancing act?

When I first announced I was pregnant to friends and family, one of the first questions many asked was ‘how long are you taking off work?’ Maybe this is because I’ve consistently and vocally made a virtue of enjoying my work. Maybe it’s because I’ve worked hard to achieve a relatively well-paid and responsible role, ... more

20 December 2017
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The link between money sense and number sense is too easy to ignore

Wendy Jones, a trustee at our client, National Numeracy, outlines why numeracy is such an important issue when to comes to tackling debt and financial exclusion, and calls on financial service providers to take a lead on helping current and prospective clients improve their numeracy. The other week I rang my bank to open a ... more

20 December 2017
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Poverty …Time for a rebrand?

Are we too posh to talk about poverty? It would seem so, judging by the latest report from the venerable Joseph Rowntree Foundation. ... more

5 December 2017
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Making flexible working work for you

Encouraging flexible and remote working can enable organisations to become more agile and better respond to the needs of their people. But how do we introduce flexibility and manage our culture effectively to avoid the ‘always switched on’ syndrome, while increasing outcomes? We spoke at the CIPD annual conference earlier this month about how you can ... more

23 November 2017
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Living with Lupus

16 months after my diagnosis, I am still coming to terms with what it means to live with Lupus. Lupus (Systemic Lupus Erythematosus) is an autoimmune disease where the body’s white blood cells attack the healthy tissues, resulting in inflammation to the joints, skin and internal organs. It is a life-long condition, there is no ... more

8 November 2017

Gen Up on Gen Z

Generation Z is sometimes referred to as the iGeneration. Born in the late 90s and through the 2000s they’re a diverse group of people who’ve never known life without the internet – they are digital natives. Gen Z are a key audience to instigating mass social change; 66% of teachers think current 14-17 year olds ... more

8 November 2017
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Restoring dignity and hope – Kenya’s fight against fistula

When you work in social change communications, you can sometimes feel a long way from the actual social change. Recently Laura Hedges, a senior consultant at Forster Communications, got the chance to experience first-hand the impact of the campaign she helped to develop and implement for Astellas Pharma Europe, a campaign that is tackling one ... more

8 November 2017
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Learning lessons in Lebanon

Accompanied by my friend and consulting associate, Dalia Farouki, the Middle Eastern leg of my book tour started with meeting the head of CSR at one of Lebanon’s best known banks and ended, via several other meetings, at the Suliman S. Olayan School of Business in the pristine grounds of the American University of Beirut (AUB). The first thing to ... more

8 November 2017
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Bringing diversity and inclusion into the heart of a business

Diversity and inclusion is increasingly recognised as being vital to business success because the benefits of inclusion and diversity are clear. A range of backgrounds, faiths, genders and ethnicities bring new ideas, innovation and practices that can vastly improve operations. There are countless reports and studies which show the impact increasing diversity can have on ... more

28 September 2017
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Two Steps Forward, One Step Back

Nudging has been fashionable for a few years as the key to creating behaviour change around all sorts of public health issues like smoking, exercise and healthy eating. But nudging can be exhausting because you have to keep doing it. Sustainable behaviour change needs more than the nudge, it needs initiatives that crack the hardest ... more

28 September 2017
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Should you believe everything you read?

There is a timely quote from the film, “The Man Who Shot Liberty Valance.” “When the legend becomes fact, print the legend.” The film was made in 1962 and set much further back in the American Wild West, which shows that fake news and sensationalism aren’t new concepts. However, both have probably never been as ... more

28 September 2017

Forster wins Britain’s Healthiest Workplace, for the second year running

Over 167 organisations and 31,950 individuals from across the UK took place in this year’s survey developed by VitalityHealth, which is now in its fifth year. Looking at nine different risk factors for employees including nutrition, physical activity, mental wellbeing, smoking, alcohol and sleep as well as workplace interventions, facilities and services it crucially gathers ... more

13 September 2017
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When the Drugs Don’t Work

As someone who has enjoyed summer music festivals for almost ten years, being around people using something other than alcohol to keep them partying is par for the course. About one in 20 people age 16 to 24 have taken ecstasy – a common festival drug – in the last 12 months, ONS figures suggest. ... more

24 August 2017
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Communication needs to be free from assumptions and biases

The Social Market Foundation estimates that raising disability employment to the national average would boost the UK economy by at least £13 billion. On average, disabled employees are just as productive as non-disabled people, have significantly less time off, fewer workplace accidents, and stay in their jobs longer. They have inside intelligence on the “purple ... more

24 August 2017
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