Poor numeracy skills are rife across the UK and impact individual lives, employers and the economy.
With a shared vision for social change and complementary expertise and knowledge, KPMG and National Numeracy came together to change attitudes towards numeracy and improve individual skills.
We provided PR support and strategic communications to both KPMG and National Numeracy to create and launch the UK’s first ever National Numeracy Day. Launched on 16 May 2018, it celebrated the importance of numbers in everyday life and helped empower individuals to improve their numeracy skills.
We developed an audience-focused strategy supported by stakeholder engagement and public campaigning which led to all targets being beaten.
25,000 people registered to improve their numeracy, starting their journey towards improved numeracy skills and providing a much-needed spur to social mobility and productivity.
Over 100 employers were actively involved
10,000 shares, retweets and likes on social media, trending on UK Twitter for several hours, with a 28.2 million reach and over 7,400 mentions with tweets from Channel 4, BBC, The Prime Minister, and Which?
Celebrity ambassadors such as Bobby Norris shared messages about National Numeracy Day on Twitter
Coverage in Evening Standard, Metro, The Mirror, The Express, Good Morning Britain, BBC Breakfast, BBC Radio, and Sky News